Content Marketing Specialist

About Us

Women’s Equity Lab is a Canadian not-for-profit organization advancing women’s participation in early-stage investing and increasing capital access for women-led ventures. We deliver investor education through a practical, hands-on Learning-on-Investment approach and convene a national community of investors, partners, and volunteers committed to strengthening innovation ecosystems. Our work supports more inclusive capital allocation and helps unlock economic growth by expanding who participates in angel investing. We are a small team with a big impact.

To learn more about WEL, visit our website: www.womensequitylab.com

The Role

We are looking for a hybrid Content Marketing Specialist. You will own the content lifecycle—planning the narrative, building the calendar, creating the assets, and analyzing the performance data and optimization.

Core Responsibilities

• Strategy & Planning: Design multi-channel communication plans that align brand voice with business goals.
• Creative Production: Write and produce high-impact copy for social media; may include light website CMS work.
• Calendar Management: Create and manage the editorial roadmap to ensure a consistent, timely publishing cadence.
• Optimization: Implement SEO best practices and A/B-test content to improve reach and conversions.
• Analytics: Track KPIs and translate data into actionable insights to improve ROI.

Qualifications

• 2-3 years in digital content or social media strategy.
• Skills: Excellent storytelling matched with a data-driven mindset.
• Tech Capability: Proficiency in SEO tools, Google Analytics, and CMS platforms (e.g., WordPress/HubSpot).
• Language: Exceptional English copywriting for social channels is required; the ability to write in French for social is a strong asset.

Budget and Timeline

The terms of the contract are as follows:

• Start by mid-July 2026
• $35/hour + GST/HST (if applicable)
• 270 hours total (~10 hours/week over six months)
• Flexible hours, with availability for a weekly 1-hour weekday team meeting between 1–5 pm ET (10 am–2 pm PT)
• Fully remote; based anywhere in Canada

Deliverables

Goal: To establish a sustainable content engine that increases engagement and provides measurable data on audience behaviour.

Phase 1: Audit & Foundation (First Month)

• Content Audit: Review the last 12 months of social/web performance to identify "high-impact" vs. "low-impact" topics.
• Analytics Setup: Ensure Google Analytics (GA4) and social tracking are correctly capturing conversion goals (e.g., newsletter sign-ups, applications page clicks).
• Persona Mapping: Define 2–3 key audience segments (e.g., Donors, Volunteers, Partners) to tailor messaging.

Phase 2: Execution & Calendar (Months 2 to 5)

• Calendar Management: Maintain a rolling 4-week editorial calendar across all channels (Social, Email, Web).
• Content Creation: Produce 4-7 social posts per week. Develop newsletter/email content if applicable.
• Optimization: Ongoing A/B testing of social media call-to-actions (CTAs) and of email subject lines.

Phase 3: Analysis & Offboarding (Month 6)

• Impact Report: A final report comparing Month 6 data to the Month 1 baseline.
• Playbook Creation: A strategy and execution handover/onboarding document for branding and strategy continuity.

Applications

If you are interested in being considered for this role, please email info@womensequitylab.com with your resume and cover letter.

Applications will be reviewed on a rolling basis until filled.

WEL is committed to developing an inclusive, barrier-free selection process and work environment. Please advise if you require any accommodations to ensure a fair and equitable selection process.

Pay: $35.00 per hour

Benefits

• Flexible schedule
• Work from home

Work Location: Remote