Digital Marketing Strategist & Campaign Manager

As a highly creative and data-driven Digital Marketing Strategist & Campaign Manager, you will be responsible for spearheading online presence initiatives in Mysuru, Karnataka, IN. Your comprehensive understanding of the digital marketing landscape, including SEO, SEM, social media, content marketing, and email campaigns, will be crucial in developing and executing innovative strategies to drive brand awareness, generate leads, and foster customer engagement. Your role will involve analyzing campaign performance, identifying trends, and continuously optimizing the digital footprint to achieve measurable business objectives.

Key Responsibilities:

• Develop and implement integrated digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing.
• Plan, execute, and manage paid advertising campaigns (Google Ads, social media ads) to achieve specific KPIs, managing budgets effectively.
• Oversee the creation of compelling and relevant digital content, including website copy, blog posts, social media updates, and email newsletters.
• Monitor and analyze website traffic, campaign performance, and user engagement using tools like Google Analytics, SEMrush, and social media analytics platforms.
• Conduct keyword research, competitor analysis, and market trend analysis to identify opportunities for growth and optimization.
• Manage social media profiles, engage with the online community, and develop strategies to increase brand visibility and followership.
• Optimize website content and structure for search engines (SEO) to improve organic rankings.
• Collaborate with internal teams (e.g., sales, product development) to ensure marketing strategies align with overall business goals.
• Report on campaign performance, providing insights and recommendations for improvement to senior management.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 5 years of progressive experience in digital marketing, with a proven track record of managing successful campaigns.
• Demonstrable expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, SEO tools (e.g., Moz, SEMrush), and email marketing platforms.
• Strong understanding of website analytics and data interpretation to drive marketing decisions.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Creative thinking and problem-solving abilities.
• Experience with A/B testing and conversion rate optimization (CRO).
• Ability to manage multiple projects simultaneously and meet deadlines.
• A passion for digital marketing and staying ahead of industry changes.

This role offers a fantastic opportunity to shape the digital future of the organization in the vibrant city of Mysuru, Karnataka, IN. Join the growing team and make a tangible impact on the success. As a highly creative and data-driven Digital Marketing Strategist & Campaign Manager, you will be responsible for spearheading online presence initiatives in Mysuru, Karnataka, IN. Your comprehensive understanding of the digital marketing landscape, including SEO, SEM, social media, content marketing, and email campaigns, will be crucial in developing and executing innovative strategies to drive brand awareness, generate leads, and foster customer engagement. Your role will involve analyzing campaign performance, identifying trends, and continuously optimizing the digital footprint to achieve measurable business objectives.

Key Responsibilities:

• Develop and implement integrated digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing.
• Plan, execute, and manage paid advertising campaigns (Google Ads, social media ads) to achieve specific KPIs, managing budgets effectively.
• Oversee the creation of compelling and relevant digital content, including website copy, blog posts, social media updates, and email newsletters.
• Monitor and analyze website traffic, campaign performance, and user engagement using tools like Google Analytics, SEMrush, and social media analytics platforms.
• Conduct keyword research, competitor analysis, and market trend analysis to identify opportunities for growth and optimization.
• Manage social media profiles, engage with the online community, and develop strategies to increase brand visibility and followership.
• Optimize website content and structure for search engines (SEO) to improve organic rankings.
• Collaborate with internal teams (e.g., sales, product development) to ensure marketing strategies align with overall business goals.
• Report on campaign performance, providing insights and recommendations for improvement to senior man