Creative & UGC Strategist

Wesolveforyou is a team of strategy-driven professionals who help businesses accelerate sales exponentially. It takes an Omni Channel approach to diversify online and offline channels and optimizes sales strategies for expansion and growth. Our services include diversifying brand presence, boosting sales via Omni Channel approach, optimizing sales strategies, helping businesses reduce marketing and sales expenses, and effectively positioning their products for target customers.

About the Role

At WSFY, creatives aren't just there to make things look good. They're responsible for driving growth.

As a Creative Strategist, your job is to figure out what people want to see, why they'll care, and how to turn that into ads that perform.

You'll immerse yourself in different brands, understand their products and customers, identify opportunities in the market, and develop creative concepts that help our clients scale through Meta and other digital platforms.

This role is equal parts strategy, creativity, psychology and analysis. One day you'll be researching competitors and consumer behaviour. Next, you'll be writing briefs for designers, reviewing edits, analysing campaign data, and planning the next round of creative tests.

If you're the kind of person who can't help but analyse every ad you see on Instagram, we'll probably get along.

Key Responsibilities:

• Learn brands inside out. Understand their products, customers, competitors and positioning before proposing creative ideas.
• Develop creative strategies and campaign concepts that solve business problems, not just fill content calendars.
• Research trends, winning ads, consumer behaviour and emerging content formats to keep ideas fresh.
• Create compelling hooks, messaging angles, offers and ad concepts for Meta, with an understanding of what works across Google and other digital platforms.
• Write clear, actionable creative briefs that designers, editors and creators can execute with confidence.
• Work closely with the creative team to ensure ideas are translated into high-quality assets, delivered on time and built for performance.
• Partner with media buyers and account managers to align creative strategy with campaign goals.
• Continuously test, learn and iterate to improve creative performance across multiple client accounts.

What We're Looking For (Must-Have Skills & Experience):

• 2+ years of experience in Creative Strategy, Performance Marketing, UGC Strategy, or a similar role.
• A solid understanding of Meta advertising and what makes a high-performing creative.
• The ability to break down campaign performance using metrics like CTR, Hook Rate, Hold Rate, Watch Time, Conversion Rate and ROAS, and turn those insights into better creative decisions.
• Strong research skills and genuine curiosity about markets, products and consumer psychology.
• Excellent copywriting and briefing skills. You know how to communicate an idea clearly enough that a designer or editor can bring it to life.
• Great organisational skills. You'll be juggling multiple brands, deadlines and creative reviews in a fast-paced agency environment.
• Someone who takes ownership, follows through, and enjoys collaborating with designers, editors, media buyers and clients.

Success in This Role:

After six months, we'd love for you to be the person who:

• Consistently brings fresh ideas to the table.
• Can confidently explain why a creative worked or didn't.
• Writes briefs that make the creative team's job easier.
• Helps our clients improve performance through better creative, not just more creative.
• Becomes the go-to person for turning insights into campaigns that people actually stop scrolling for.