Associate Manager - Email Marketing Operations

Description Position at WebMD About the Company Headquartered in El Segundo Calif Internet Brands is a fully integrated online media and software services organization focused on four high-value vertical categories Health Automotive Legal and Home Travel The company saward- winning consumer websites lead their categories and serve more than 250 million monthly visitors while a full range of web presence offerings has established deep long-term relationships with SMB and enterprise clients InternetBrands powerful proprietary operating platform provides the flexibility and scalability to fuel the company s continued growth Internet Brands is a portfolio company of KKR and Temasek WebMD Health Corp an Internet Brands Company is the leading provider of health information services serving patients physicians health care professionals employers and health plans through our public and private online portals mobile platforms and health-focused publications The WebMD Health Network includes WebMD Health Medscape Jobson Healthcare Information prIME Oncology MediQuality Frontline QxMD Vitals Consumer Services MedicineNet eMedicineHealth RxList OnHealth Medscape Education and other owned WebMD sites WebMD Medscape CME Circle Medpulse eMedicine MedicineNet theheart org and RxList are among the trademarks of WebMD Health Corp or its subsidiaries All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or veteran status For company details visit our website www webmd com www internetbrands com Education B E Computer Science IT degree or any other engineering discipline Experience 5 years Work Timings 2pm to 11pm Position Requirement We are seeking a highly skilled and strategic Associate Manager - Email Marketing Operations to lead and optimize our email marketing initiatives This role demands extensive experience with Salesforce Marketing Cloud SFMC or similar platforms proficiency in SQL and a strong ability to translate complex business needs into actionable technical solutions The ideal candidate will excel in cross-functional collaboration process optimization and team leadership driving efficiency and effectiveness across all email marketing operations Advanced experience with Salesforce Marketing Cloud SFMC or similar email platforms Expertise in creating solutions using SQL queries automations and data flows Proficiency in project management systems e g Workfront JIRA YouTrack for workflow management and task tracking Excellent communication skills with the ability to clearly convey complex information to stakeholders Proven ability to translate business needs into comprehensive requirement documents for technical teams Experience in identifying business gaps and implementing scalable automated solutions to enhance productivity Ability to multitask in a fast-paced environment demonstrating responsibility and results-driven focus Experience in leading teams resolving conflicts and conducting team meetings Experience in handling hiring and appraisal meetings is a plus Comfortable taking on roles as both a people manager and individual contributor when necessary Preferred Qualifications Experience with email deliverability best practices and monitoring KPI data trends to identify and address potential issues Familiarity with quality assurance control processes and coordinating updates with responsible teams Ability to communicate effectively with senior management regarding project timelines risks and expected launch dates Experience in identifying training opportunities and updating documentation as needed This role offers an exciting opportunity for a seasoned email marketing professional to lead and innovate within a dynamic team If you are passionate about leveraging email marketing to drive business growth and enhance customer relationships we encourage you to apply Role Responsibilities Process Optimization and Documentation Design and implement reusable and scalable solutions to document business rules product requirements and work instructions Identify operational gaps and develop automated solutions to drive productivity and efficiency Advanced Data Management and Automation Utilize advanced SQL queries automations and data flows within SFMC to create scalable and efficient marketing solutions Manage data extensions and integrations to ensure seamless data synchronization across platforms Stakeholder Communication and Requirement Translation Act as a liaison between business stakeholders and technical teams effectively translating business needs into detailed requirement documents Ensure clear communication of project timelines risks and expectations to senior management and cross-functional teams Project and Workflow Management Utilize project management tools such as Workfront JIRA or YouTrack to oversee project workflows task tracking and resource allocation Coordinate with responsible teams to address quality assurance control needs and gaps updating processes as necessary Team Leadership and Development Lead and mentor a team of email marketing professionals fostering a culture of continuous learning and upskilling Manage team performance conduct regular feedback sessions and handle hiring and appraisal processes Maintain work balance among different teams and prioritize tasks during high-volume phases Performance Analysis and Reporting Analyze key performance indicators KPIs related to email deliverability and engagement identifying trends and potential issues Provide regular reports on team and individual performance offering insights and recommendations for improvement