Email Marketing Manager (Karnataka)

Let's start with who we are: Interviews can be hard. And when it comes to the top tech companies like Google, Facebook, Netflix, etc., they can be downright brutal. Most candidates don’t make it simply because they don’t prepare well enough. IK helps candidates nail the toughest tech interviews. At IK, current and former hiring managers at these top companies take candidates through an intense prep course to prepare them to crack the toughest Technical interviews. You could think of us as ‘the everything store’ for career transitions and interview skill development. How do we do that, you ask? ● We have a structured way of helping folks crack interviews- ● Career accelerator course ● End-to-end courses platform ● More than 600 instructors from Google, FB, Amazon, Netflix, Dropbox, and other top Silicon Valley companies. ● And, to date, we have trained 20000 engineers! ● What’s more exciting is that we are completely remote and hiring the best people we can find, regardless of geo. Sounds engaging? Then here’s some more information about the role What does the role entail? Design and execute targeted nurture sequences to re-engage leads from secondary lead magnets, aligned with overall marketing objectives. Leverage third-party data enrichment to improve profile accuracy and generate high-quality leads from cold databases, ensuring seamless integration with the CRM system. A/B testing, automation, and performance analysis. Create engaging email & WhatsApp content and design templates that resonate with our target audience. Analyze campaign performance metrics using tools like HubSpot, providing insights and recommendations for improvement. Drive creative excellence to uplift the performance of campaigns. Monitor industry trends and best practices to continually refine and optimize our email marketing efforts. Monitoring and reporting of email campaign performance on a weekly, monthly, and quarterly basis. What would excite you? ● Complete ownership; there is minimal management and extreme autonomy ● High pedigree, high calibre team ● Contribute directly to the success of the business & the top-line impact ● Top-of-the-line compensation What would excite us? ● Bachelor's degree in business, marketing, or a related field. Master’s degree preferred. ● 7 years of experience in CRM management or related fields, with a strong track record of managing CRM systems. ● Proven experience in developing and executing CRM strategies that drive cold outreach, lead acquisition, and customer engagement in a B2B/B2C setup. ● Deep understanding of CRM software and tools, with a preference for Salesforce or similar platforms. ● Exceptional analytical skills with a strong ability to interpret data and market trends. ● Outstanding leadership and interpersonal skills, with the ability to work collaboratively across teams. ● Excellent communication skills, with the capability to present strategic insights to stakeholders effectively. Be part of Interview Kickstart’s journey to create an unparalleled candidate experience through cutting-edge CRM initiatives!