Copywriter (SEO & Content)

Location: Hybrid. Remote-first with regular on-site work in the GTA (client kickoffs, strategy sessions, team co-working days, etc.)

About Us

At Web of Words, we help service-based businesses show up online with authenticity, purpose, and impact. We're a boutique marketing agency based in the GTA with a big heart and an even bigger vision, combining storytelling, strategy, and soul to help our clients connect and convert.

We're growing, and we're looking for a talented, story-driven, SEO- and AIO-savvy copywriter to take the lead on client copy across our web, brand, and content projects.

About the Role

This is a core creative seat on our team, not an occasional overflow gig. You'll own copy delivery across our client roster, writing everything from full website copy and sales pages to blog articles, email funnels, and social content. You'll lead client kickoff calls to uncover each brand's story and voice, then translate that into messaging that connects and converts.

You'll weave in SEO best practices and use AI tools for ideation and optimization, while keeping every piece distinctly human. If it reads like a robot wrote it, it doesn't leave our studio.

What You'll Do

• Lead and co-lead client kickoff calls to uncover each client's brand story, voice, audience, and goals
• Develop brand messaging frameworks that translate client insights into clear positioning and key messaging pillars
• Write conversion-driven copy for websites, sales pages, blogs, email funnels, and social media
• Conduct keyword research and apply SEO and AIO strategies to web and blog content
• Use AI tools to support strategy and efficiency while ensuring human-centered storytelling
• Collaborate with our designers and social team to keep tone, voice, and brand aligned across every deliverable
• Edit and proofread for clarity, flow, and SEO alignment

What We're Looking For

• 2+ years of professional copywriting experience, agency or freelance
• Strong grasp of SEO and AI-optimized (AIO) copywriting
• Genuine curiosity about AI tools and how they support creativity without replacing it
• Experience writing for service-based or purpose-driven brands
• Sharp attention to detail and grammar
• Comfortable working independently in a remote team, and reliable when it counts
• Based in the GTA and available for regular in-person client work

Why Join Us

• Flexible, remote-first schedule with meaningful in-person collaboration
• Real ownership of client work, not just tickets in a queue
• Room to grow within a creative, purpose-driven agency
• Projects that make a genuine difference for entrepreneurs and small business owners

How to Apply

Send your resume along with 2 to 3 copy samples that show range (ideally at least one website or sales page). Applications without samples won't be reviewed.

We appreciate every application. Only candidates selected for an interview will be contacted.

Pay: $30.00-$40.00 per hour

Benefits

• Flexible schedule
• Work from home

Application question(s):

• How do you currently use AI tools in your writing process, and where do you draw the line?
• Share a piece of copy you've written that performed well. What made it work?
• Confirm you're based in the GTA and available for occasional on-site work.

Experience

• Copywriting: 2 years (required)

Work Location: Hybrid remote in Greater Toronto Area, ON