Content Strategist and Copywriter at VML

Drive content strategy and copy at VML, part of WPP. This hybrid role blends strategic thinking with creative execution across multiple channels including SEO, social, and paid media. At VML, we are seeking a Content Strategist and Copywriter with 3–6+ years of experience.

You will develop integrated content strategies, craft high-performing copy, and align messaging with brand insights. Your work will largely support a significant client in the nicotine category, demanding a balance of creativity and analytics. Key Responsibilities:

• Develop integrated content strategies across channels
• Align messaging with brand voice and audience insights
• Plan content calendars for web and social platforms
• Write copy for paid ads, social media, and emails
• Optimize content based on performance metrics Requirements:
• 3–6+ years in copywriting or content strategy
• Strong portfolio across paid and social content
• Experience with performance-driven copy writing
• Solid understanding of SEO principles
• Excellent communication and storytelling skills Bring your strategic insight and creative writing to help VML create impactful messaging for our clients.