Senior Paid Media Manager

A company is looking for a Senior Paid Media Manager to lead paid acquisition strategies for a multi-brand portfolio in the healthcare and wellness sectors. Key Responsibilities Develop and execute paid media strategies across search and social platforms to meet revenue goals Manage and optimize campaigns in Google Ads, Microsoft Advertising, and Meta Ads Manager Oversee conversion tracking, performance reporting, and the transition of paid media from agency to in-house Required Qualifications Bachelor's degree in Marketing, Business, Analytics, or related field, or equivalent professional experience 5+ years of progressive experience in performance marketing with direct platform management responsibility Experience in healthcare education, professional education, or regulated industries is preferred Familiarity with CRM/lifecycle marketing platforms and LTV analysis Experience in supporting creative strategy for performance advertising