Job Description
A company is looking for a Paid Media Strategist.
Key Responsibilities
Build and launch paid campaigns across various platforms based on strategic briefs
Monitor campaign performance and optimize bidding, pacing, targeting, and creative rotation
Maintain tracking integrity and prepare performance reports for client updates
Required Qualifications
2-4 years of hands-on paid media experience, preferably in a B2B or agency environment
Proven ability to manage campaigns across at least two platforms : Google Ads, LinkedIn Ads, Meta Ads, or Reddit Ads
Working knowledge of tracking fundamentals, including GTM and GA4
Experience in analyzing performance data and identifying trends
Familiarity with B2B buying cycles and lead generation is a strong plus
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