Account Based Marketing Specialist

A company is looking for an ABM Specialist, High Value Growth focused on the Mid Law market.

Key Responsibilities

Develop and maintain account plans for priority greenfield accounts, mapping buying committees and creating tailored engagement strategies

Design and execute account-specific outreach sequences and engagement plays in collaboration with field Account Executives

Monitor intent signals and synthesize data to provide actionable insights for the field, maintaining account dashboards in Salesforce

Required Qualifications

3-5 years of experience in ABM, demand generation, or GTM / sales strategy, preferably in Enterprise SaaS

Hands-on experience with intent data platforms, Salesforce CRM, and sales engagement platforms

Ability to work cross-functionally with field sales, participating in deal reviews and account planning sessions

Strong ability to translate strategy into specific tactics quickly

Familiarity with the legal technology landscape and Mid Law buying dynamics is a plus