Content Marketing Manager

Vidyard is the leading provider of AI-powered video messaging and engagement solutions for modern revenue teams. Trusted by 100,000+ companies, Vidyard helps go-to-market teams connect with buyers more personally and effectively at scale - accelerating deal cycles, increasing close rates, and humanizing digital communication. With AI video tools, real-time analytics, and automated workflows, Vidyard is redefining how companies grow revenue through video.

About The Role

Vidyard is seeking a Content Marketing Manager to join our Demand Generation team. Reporting to the Senior Manager, Growth and Demand Generation, you’ll play a key role in building and optimizing a search-first content engine that drives organic growth, engagement, and pipeline impact across the funnel.

We believe this role is perfect for someone looking to grow a brand in the SEO, AEO, and AI-search space while owning work that directly impacts business outcomes. This is an opportunity for someone who is passionate about content, energized by testing and optimization, and excited to experiment with new formats, channels, and discovery models. 

As part of a company that’s building AI-enabled products, we’re looking for someone who is comfortable using AI tools to enhance their own work and accelerate outcomes, while applying strong editorial judgment and strategic thinking. You’ll be part of a culture that values experimentation, continuous learning, and finding smarter ways to solve problems.

This is a remote-first role open to candidates located in Canada.

About the Team

Our Demand Generation team is a cross-functional group of high-performing marketers aligned around driving scalable, predictable growth. The team includes roles across content, lifecycle, performance, demand, automation, and growth, all working together to solve complex growth challenges.

Together, we are responsible for driving awareness, engagement, and revenue by building and optimizing full-funnel demand programs. We do this through sprint-based execution, data-driven decision-making, and continuous experimentation across organic and paid channels. The team thrives on problem-solving, enjoys digging into performance data and reports, and adapts quickly to changing priorities in an evolving digital marketing landscape.

What You’ll Work On

• Content Strategy & Creation: Own the full content lifecycle, from ideation, creation, optimization, and distribution, across website copy, blog and SEO content, social, paid ads, and key demand gen assets, translating technical concepts into clear, compelling narratives.
• SEO & LLM/AI Search-First Content: Lead search-first content strategy across traditional SEO and LLM-powered discovery by building content designed for ranking, retrieval, summarization, and citation in AI-driven search experiences.
• SEO Agency Management: Manage and partner closely with an external SEO agency, setting priorities, evaluating recommendations, and ensuring SEO insights translate into high-quality, on-brand content that supports business goals.
• Distribution, Performance & Optimization: Drive content distribution across owned, earned, and paid channels while measuring and optimizing performance across organic traffic, AI-search visibility, engagement, and conversion metrics.
• AI-Enabled Content Creation: Use AI tools to accelerate research, ideation, and optimization while applying human editorial judgment to preserve accuracy, originality, and a consistent brand voice.
• Cross-Functional Collaboration: Partner with Product Marketing, Demand Gen, Brand, and Analytics to support launches, GTM initiatives, and thought leadership with high-impact content.

What We’re Looking For

• 2-4 years of experience in B2B tech content marketing, SEO content, or a related role.
• Proven ability to create content that drives organic growth and supports demand generation.
• Experience managing or working closely with an SEO agency.
• Strong understanding of modern SEO and how search is evolving with LLMs and AI.
• Reporting and dashboard creation experience with tools like GA4, SEMrush, and working knowledge of google tag manager
• Hands-on experience using AI in content creation and strategy without sacrifici