Content Marketing Specialist

Job Description

As a Content Marketing Specialist at Vention...

You will play a key role in evolving and strengthening Vention’s brand presence, thought leadership, and demand generation across the manufacturing and industrial automation ecosystem. This is an excellent opportunity for a writer who enjoys learning about robotics, machine automation, and industrial software while developing a broad portfolio of B2B content formats - from technical blogs and whitepapers to campaign emails, web content, and event materials.

What You’ll Do

• Execute the content roadmap in support of marketing initiatives, including product launches, campaigns, and new market development.
• Write clear, engaging content that explains industrial automation technologies and their business impact.
• Produce a wide range of content including blogs, web and landing page copy, email campaigns, whitepapers, eBooks, buyer’s guides, case studies, webinar decks, and event collateral.
• Translate complex technical concepts into accessible, compelling narratives for engineers, manufacturing professionals, and business decision-makers.
• Collaborate with product marketing, engineering, sales, and demand generation teams to develop accurate, high-impact content.
• Support campaign launches by creating supporting assets across channels including web, email, social media, and events.
• Ensure all content aligns with brand voice, messaging guidelines, and audience needs.
• Maintain and optimize existing content to improve engagement, SEO performance, and conversion.
• Contribute to the content calendar and support social media initiatives, including community engagement and content promotion.
• Maintain content assets in the CMS and track content performance metrics to inform future improvements.
• Stay current on trends in manufacturing, robotics, industrial automation, and AI-driven systems.