Brand Content Manager (Fashion & Lifestyle)

At Office & You and LELA, we believe content should inspire, engage, and drive business. We’re looking for a Brand Content Creator who is passionate about fashion, storytelling, and digital culture—someone who understands how to create content with purpose, not just follow trends.

If you’re someone who constantly observes brands, studies what works, thinks creatively, and enjoys bringing ideas to life through videos, photos, and compelling copy, we’d love to meet you.

Key Responsibilities

• Develop and execute creative content strategies aligned with the brand’s marketing and business objectives.
• Plan, shoot, edit, and publish engaging content across Instagram, Facebook, LinkedIn, YouTube Shorts, and other relevant platforms.
• Create high-quality reels, stories, carousels, behind-the-scenes content, campaign videos, and product-focused content.
• Understand the purpose behind every piece of content—whether it’s to build brand awareness, increase engagement, generate leads, or drive sales.
• Research competitors, industry trends, consumer behaviour, and emerging content formats to keep the brand ahead of the curve.
• Build monthly content calendars around campaigns, launches, seasonal collections, and marketing initiatives.
• Write engaging captions, hooks, scripts, and storytelling-driven content that reflects the brand’s voice.
• Maintain visual consistency and a strong brand identity across all platforms.
• Use AI tools to enhance ideation, scripting, planning, and overall productivity.
• Collaborate with the marketing, design, retail, and leadership teams to execute campaigns effectively.
• Analyse content performance and recommend improvements based on insights and platform analytics.
• Stay updated with social media algorithms, platform updates, and digital marketing trends.

Skills & Requirements

• 1–3 years of experience in content creation, social media, digital marketing, or brand communication.
• Strong understanding of content strategy and social media platforms.
• Proficiency in Canva, CapCut, and basic Adobe Photoshop.
• Good photography and mobile videography skills.
• Strong video editing abilities with an eye for aesthetics and storytelling.
• Excellent written and spoken English.
• Creative mindset with attention to detail and a strong sense of design.
• Ability to multitask, work independently, and meet deadlines.
• Familiarity with AI tools for content creation and productivity is highly preferred.

Preferred Qualifications

• Degree in Mass Communication, Mass Media, Journalism, Fashion Communication & Fashion Technology (Only Apply)
• Prior experience in the fashion, retail, lifestyle, or D2C industry will be given preference.

Who We’re Looking For

We’re looking for someone who thinks like a brand builder, not just a content creator.

Someone who understands people, follows culture, studies successful brands, notices emerging trends before they go mainstream, and creates content that is both aesthetically appealing and strategically effective.

If you believe great content can influence buying decisions, build communities, and create memorable brands, we’d love to have you on our team.

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person