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Senior Social Media Manager Overseeing Engagement and Strategy

Upwork
Full Timesenior
CAPosted April 27, 2026

Job Description

Take the lead as a Senior Social Media Manager, crafting and executing visionary social strategies that foster brand loyalty and audience engagement. Drive a dynamic creative approach while enhancing performance across platforms. In this pivotal role, you will be instrumental in developing comprehensive social media strategies that align with business goals.

Your leadership will not only inspire your team but also elevate the quality and relevance of the brand's social narrative. Collaborating closely with various departments will enhance the effectiveness and outreach of social initiatives. Key Responsibilities:

  • Define and implement innovative social media strategies
  • Develop and coach social media managers and contributors
  • Establish metrics to gauge success and growth
  • Encourage a testing culture for continuous improvement
  • Work with teams to maximize social media impacts Requirements:
  • 8+ years in social media strategy and execution
  • Excellent creative judgment with a focus on performance
  • Thorough knowledge of platforms like LinkedIn and YouTube
  • Proven experience in team leadership and budget oversight
  • Strong communication skills across multiple formats Transform social media landscape through impactful strategies and foster a highly engaged team for exemplary brand representation.

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