Lifecycle Marketing Automation Specialist

Lead lifecycle marketing efforts as a Specialist focused on customer retention and engagement. Manage multi-channel campaigns and leverage analytics for ongoing improvements in a remote setting.

This role involves designing, implementing, and optimizing lifecycle marketing strategies. You’ll work across email, mobile, and other channels to ensure campaigns align with engagement goals while monitoring performance metrics. You'll also build effective nurture sequences aimed at boosting demand and retention.

Key Responsibilities:

• Execute multi-channel lifecycle marketing campaigns efficiently
• Analyze campaign data to recommend actionable improvements
• Create and optimize nurture sequences for customer retention
• Implement campaigns using Braze or equivalent tools
• Maintain accurate lifecycle documentation and guidelines

Requirements

• Proven background in lifecycle or CRM campaign execution
• Strong analytical mindset with experimentation experience
• Proficient in utilizing AI tools for campaign optimization
• Excellent communication and collaboration skills
• Independence in managing projects and working with teams

Harness your expertise to optimize customer journeys and maximize campaign effectiveness through insightful lifecycle marketing initiatives.

#J-18808-Ljbffr