Social Media and Communications Advisor - Term Position

About the University of Alberta Students’ Union

UASU is the official student-run organization for undergraduates at the University of Alberta. We aim to improve your experience as a student, through the services, events and spaces that we provide. We also provide advocacy on your behalf within the university community, and to all levels of government.

Overview

Interested in Marketing and Communications with a passion for advocacy? Are you looking for a position where you can design social media and communication strategies to engage with a diverse audience of more than 37,000 people? The University of Alberta Students’ Union is looking for a Social Media & Communications Associate to help shape and define our organization’s communications strategy.

You will report to the Director of Marketing and Communications and work closely with the rest of the Marketing team, as well as with other departments within the UASU in a fast-paced, multi-disciplinary environment. You will have the opportunity to help build a comprehensive social media plan for the Students’ Union, and its many businesses and services.

Core Duties

• Post and curate targeted written and visual content on the UASU’s social media channels
• Ensure all content is on-brand and consistent in terms of style, quality and tone of voice
• Contribute to the development and implementation of social media and marketing strategies
• Assist with monitoring of daily media and news to identify trends, issues, and opportunities for growth
• Respond to, and/or elevate public comments on various platforms
• Liaise with the UASU, and with its stakeholders and partners, including University communication teams, community organizations, and donors
• Assist with the creation and implementation of content calendars for the UASU’s social media channels
• Stay informed about events on campus, and monitor social media in the University community
• Be involved in campus events as a participant, and “behind the scenes” where possible
• Keep up-to-date with changes and trends in social media in order to provide strategic advice to the UASU
• Analyze and provide data to the marketing team to guide content and campaign decisions.

Minimum Qualifications

• Post-secondary education in marketing, communications or similar, related field
• Strong English language, writing, editing and communication skills
• A thorough understanding of social media tools, trends and capabilities
• Experience developing content for Instagram, TikTok, Facebook, YouTube, Linkedin, podcasts, blogs and websites, in a business setting
• Experience with photography and videography
• Proven organizational, and project- and time-management abilities
• High level of resourcefulness, creativity, professionalism and detail orientation
• Proficiency with software including Google Apps, MS Office, online analytic tools, content management systems, Canva etc.
• Familiarity with the Macintosh operating system, and an understanding of graphic and web design (and related technologies) is an asset.

This position is a term position with an end date of April 30, 2027.

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