Senior Partner Marketing Manager

LIFE AT UIPATH

The people at UiPath believe in the transformative power of automation to change how the world works. We’re committed to creating category-leading enterprise software that unleashes that power.

To make that happen, we need people who are curious, self-propelled, generous, and genuine. People who love being part of a fast-moving, fast-thinking growth company. And people who care—about each other, about UiPath, and about our larger purpose.

Could that be you?

YOUR MISSION:

As our Senior Partner Marketing Manager, you'll be the architect of our partner marketing ecosystem in APJ. You'll design and execute strategies that transform partnerships into powerful revenue engines, creating scalable programs that drive mutual success for UiPath and our partners.

THIS IS WHAT YOU'LL DO AT UIPATH:

Partner Program Development

• Design and execute comprehensive partner marketing strategies aligned with business objectives and partner tiers working with Partner team
• Develop partner marketing toolkits and enablement materials
• Create scalable co-marketing programs that drive partner activation and revenue
• Build and manage partner marketing campaigns across the partner lifecycle
• Co-Marketing & Campaign Execution
• Collaborate with strategic partners to develop joint value propositions and go-to-market strategies
• Plan and execute co-branded campaigns including webinars, events, content, etc.
• Coordinate joint solution launches and partner announcements
• Manage Marketing Development Funds (MDF) programs and partner marketing budgets
• Drive partner participation in UiPath marketing programs and events including sponsorships, booths, conferences, etc.

Partner Enablement & Communication:

• Create partner-facing marketing content, sales tools, and competitive positioning materials
• Educate partners on UiPath messaging, value propositions, and campaign best practices
• Build and maintain partner marketing portal with on-demand resources
• Establish regular communication cadence with partner marketing teams
• Conduct partner marketing workshops and enablement sessions

Performance Management & Analytics:

• Define KPIs and success metrics for partner marketing programs
• Track and report on partner-sourced and partner-influenced pipeline and revenue
• Analyze program effectiveness and ROI to optimize investment and strategy
• Provide regular business reviews with key partners on marketing performance
• Leverage data and insights to continuously improve partner engagement
• Cross-Functional Collaboration:
• Align with Partner team on partner priorities and entitlements
• Work with Product Marketing to ensure partner messaging aligns with product strategy
• Collaborate with Field Marketing on regional partner events and activities
• Coordinate with Marketing Operations on lead routing, attribution, and reporting

THIS IS WHAT YOU'LL BRING TO THE TEAM

• 10-15 years of B2B marketing experience with at least 10 years in partner, channel, or alliance marketing
• Proven track record of building and scaling successful partner marketing programs in enterprise technology
• Deep understanding of partner ecosystems including GSIs, technology alliances, and channel partners
• Experience managing MDF programs and co-marketing budgets
• Experience on scaling efforts with AI workflows and tools
• Strong relationship-building skills with ability to influence partner organizations
• Excellent project management capabilities with ability to manage multiple partner relationships simultaneously
• Experience with marketing automation platforms (Marketo, HubSpot) and CRM systems (Salesforce)
• Outstanding written and verbal communication skills
• Bachelor's degree in Marketing, Business, or related field

Preferred Qualifications

• Experience in the automation, AI, cloud, or enterprise software industry
• Knowledge of partner program structures (Gold/Silver/Bronze tiers, specializations, certifications)
• Familiarity with partner relationship management (PRM) platforms
• Experience with global partner programs and international marketing
• Understanding of partner compensation models and incentive structures
• MBA or advanced degree

What We're Looking For

Partner-Centric: Genuine passion for building mutually beneficial partner relationships

Strategic & Tactical: Ability to develop high-level strategy while executing hands-on programs

Collaborative: Strong cross-functional team player who can navigate complex organizations

Results-Driven: Focus on measurable outcomes including pipeline and revenue impact

Entrepreneurial: Self-starter who can build programs from the ground up

Adaptable: Thrives in fast-paced environments with changing priorities

Influential: Ability to drive alignment without direct authority

Maybe you don’t tick all the boxes above—but still think you’d be great for the job? Go ahead, apply anyway. Please. Because we know that experience comes in all shapes and sizes—and passion can’t be learned.

Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role, the number of hybrid, office-based, and remote workers will vary from team to team. Applications are assessed on a rolling basis and there is no fixed deadline for this requisition. The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected.

We value a range of diverse backgrounds, experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age, race, color, religion, sex, sexual orientation, gender identity, and expression, national origin, disability, neurodiversity, military and/or veteran status, or any other protected classes. Additionally, UiPath provides reasonable accommodations for candidates on request and respects applicants' privacy rights. To review these and other legal disclosures, visit our privacy policy https://www.uipath.com/legal/trust-and-security/privacy-policy.