This role is ideal for a creative and strategic social media manager passionate about empowering women through authentic and engaging content. The focus is on supporting a midlife influencer to grow her presence on Instagram and launch on TikTok, with an emphasis on genuine storytelling, confidence, and fun. The position is fully remote and part-time, offering the opportunity to shape content strategy and provide ongoing support for a personal brand dedicated to guiding women through the midlife era.

Deliverables

• Develop and refine a quarterly social media strategy tailored to Instagram and TikTok, focusing on authentic engagement and growth.
• Generate creative content ideas that align with the brand’s mission of empowerment, confidence, and fun.
• Provide regular accountability check-ins and updates to ensure consistent progress and content delivery.
• Advise on best practices for audience engagement, platform trends, and content optimization.
• Support the planning and execution of content calendars, including brainstorming, scheduling, and reviewing posts.
• Offer feedback and suggestions to keep content fresh, informative, and true to the brand’s voice.

Requirements

• Demonstrated experience managing or supporting social media accounts, preferably for personal brands or influencers.
• Strong understanding of Instagram and TikTok, including content trends, analytics, and audience engagement strategies.
• Creative mindset with the ability to generate engaging, non-boring content ideas tailored to women in midlife.
• Excellent communication and organizational skills, with a proactive approach to accountability and regular updates.
• Ability to work independently in a remote, part-time capacity.
• Passion for women’s empowerment, authenticity, and positive storytelling.
• Familiarity with content planning tools and basic graphic or video editing is a plus.