Hiring for a leading MNC into Events Exhibition Industry Job Title Sr Digital Marketing Manager Paid Media Specialist Job location Mumbai Work days Mon-Fri Key Responsibilities Strategic Leadership Develop and lead end-to-end marketing strategies aligned with event goals and industry trends scalable across a wider event portfolio Define value propositions and pricing strategies in collaboration with product sales and content teams Contribute to long-term business planning and portfolio evolution through cross-functional collaboration Leverage market insights and behavioural data to drive impactful marketing decisions Campaign Management Execute targeted insight-led campaigns across digital email paid media social SEM PR and partner channels Apply agile marketing practices for sprints testing and optimisation Oversee creative development and production of marketing assets to enhance campaign performance Team Collaboration Lead and mentor a team of marketers fostering a culture of performance creativity and cross-functional collaboration Align marketing initiatives with sales product and partnership goals Analytics Optimisation Manage marketing budgets with a focus on ROI Report on KPIs and campaign performance to senior leadership Use tools like CDPs CRM and automation platforms to optimise campaigns and inform business decisions Experience Skills 8 years of B2B marketing experience with a strong track record in strategy and execution Expertise in digital marketing SEO PPC email automation social SEM PR Proven leadership and team development experience Strong analytical skills and familiarity with dashboards CDPs and forecasting tools Comfortable leading in agile environments Job Types Full time Permanent Pay 4 000 000 00 - 4 500 000 00 per year Experience Total 10 years Preferred Digital Marketing 8 years Preferred Paid Media 7 years Preferred Events Exhibition Industry 5 years Preferred Work Location In person