Content Marketing Specialist

📣 Role Summary We're looking for a creative, systems-minded Content Marketing Specialist who's excited to own our editorial engine end-to-end, turning content into a compounding, measurable growth channel. This role is perfect for someone who loves creating content that resonates with real people, thinks in systems and community, and knows how to connect a great story to a search result.

You'll come in at an exciting moment: content is becoming our larger growth lever, and we need someone to own it. That means building, managing, and developing content across formats (blog, social, video, email) and ensuring every piece ladders up to a clear brand story, with a strategic focus on supporting SEO, GEO, and AEO. You'll shape how we produce, publish, distribute, and scale by partnering with Sales, Performance Marketing, and Design.

If you want to join at the exact moment content shifts from "nice to have" to "growth engine," you'll feel right at home here.

⚡ What You'll Do

• Own content strategy and the calendar. You'll run the full calendar across the website, email, social, paid ads, and community channels. Every piece should ladder up to business goals and brand positioning, and you decide what gets made, when it ships, and how we measure whether it worked.
• Create across formats. Case studies, explainer videos, how-to guides, video scripts, social posts, newsletters, and long-form thought leadership. The common thread is content that speaks directly to home service Pros and the challenges they navigate daily, not content for content's sake.
• Execute on SEO, GEO, and AEO. With agency support, you'll work to grow our SEO, GEO, and AEO efforts. You'll have a part in building the blueprint that defines our organic content end-to-end and partner on execution to deliver consistent, high-quality output. The goal is 3x the output an external partner could produce, because you'll know our audience and product better than anyone outside the company ever could.
• Build community. We have a growing base of Pros who want to connect with each other and with us. You'll build a community with intention through online forums, newsletters, events, and customer storytelling, turning satisfied users into vocal advocates.
• Stand up thought leadership from scratch. Position Topline Pro's founders and experts as trusted voices in the home services and AI space through contributed articles, podcast appearances, LinkedIn content, and speaking opportunities.
• Partner cross-functionally on sales enablement. Work with Performance Marketing to align content with paid acquisition efforts, and with Sales to produce materials that help close deals (testimonials, one-pagers, competitive briefs). Collaborate with our influencer program to identify opportunities for repurposing and co-branding.
• Build repeatable systems. Create the processes for content production, review, and distribution so we can move fast without sacrificing quality. You're not just creating content, you're building the machine.
• Own the content that makes great people want to join us. Partner with the People team to build a content presence that reflects who we are: our culture, our mission, and the caliber of the team we're building with. That means LinkedIn content, behind-the-scenes storytelling, and company signals that attract the kind of talent that raises the bar for everyone.

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What We're Looking For

• 3+ years of content marketing experience. Ideally, with time at a startup or growth-stage company, where you built or significantly evolved a content program rather than just maintaining one.
• A portfolio that shows range. Long-form, social, video scripts, email, community work, anything that demonstrates you can adapt voice across formats while holding a consistent point of view.
• Strong writing chops and editorial instincts. You can adapt tone for different audiences, from a polished LinkedIn article to an authentic Instagram caption aimed at a busy contractor, and you can take a vague idea and turn it into a finished piece without needing every input handed to you.
• Familiarity with SEO fundamentals. A working knowledge of how content gets found, plus a willingness to go deeper into GEO and AEO as search continues to evolve.
• A distribution mindset. You think about how content gets discovered as much as how it gets made, and you don't expect another team to own that for you.
• Comfort with AI in your workflow. Actively curious about how AI tools can accelerate research, drafting, repurposing, and distribution, not just generate copy.
• Experience working cross-functionally. Comfortable partnering with Sales, Product Marketing, and external partners like agencies and influencers to make the work compound.
• Comfortable directing and managing creative c