Product Marketing Manager - Operations

About the team: Creators are the heart and soul of TikTok. The Creator team's mission is to facilitate our Creator community's growth and development, drive high quality content production and increase creator engagement and product adoption through scaled content and education programs. This team will also create scalable initiatives to build, celebrate, and recognize our diverse and inclusive communities around the world.We are looking for a Marketing Campaigns Manager to own end‑to‑end execution of product marketing campaigns that drive awareness/perception, adoption, and usage of products and key value propositions among professional creators.This is a highly executional, operator‑led role focused on turning product priorities into high‑quality paid campaigns that run on and off platform (e.g., TikTok, YouTube, Reddit). You will partner closely with agencies, cross‑functional teams, PMs, and the Global Creator Marketing team to deliver campaigns that are grounded in product performance, creator insights, and measurable outcomes.The role reports into a regional/domestic lead, with close collaboration with the Global Creator Marketing team.ResponsibilitiesOwn product marketing campaigns end to end: Plan and execute paid marketing campaigns tied to creator product awareness, perception, and adoption across on‑ and off‑platform channelsDrive scale and performance: Use paid campaigns to deliver both top‑of‑funnel outcomes (awareness, perception) and lower‑funnel outcomes (product adoption, usage)Lead creative and agency execution: Write briefs, review scripts and creative, and manage agencies while staying hands‑on throughout execution and optimizationOptimize based on results: Monitor performance against core metrics and adjust messaging, creative, and targeting based on learningsCoordinate and document: Partner with Product, Comms, and Creator Marketing Teams to align priorities, and document learnings to inform future campaigns and global best practicesWhat This Role Is / Is NotDeeply executional and performance‑orientedFocused on creator product marketing, creator perception, and product adoptionHands‑on with agencies and creative developmentNot a pure brand marketing roleNot a media buying roleNot a purely strategic or high‑level marketing planning roleMinimum Qualifications5+ years of experience in product marketing, performance marketing, or paid campaign executionProven experience running paid campaigns for products (tech, platforms, tools, or creator products)Strong understanding of creator‑style, product‑led creative (not traditional brand ads)Experience managing agencies and external partnersStrong project management, organization, and cross‑functional coordination skillsComfort working with data, metrics, and performance insights to inform decisionsPreferred QualificationsExperience in the creator economy, media, entertainment, or platformsExperience working across multiple markets or regionsFamiliarity with lifecycle or lower‑funnel marketing tied to product adoptionJob Information【For Pay Transparency】Compensation Description (Annually): The base salary range for this position in the selected city is $103,360 - $273,600 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice.For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;Exercising sound judgment.Diversity & InclusionTikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. We celebrate diverse voices and strive to create an environment that reflects the many communities we reach.TikTok AccommodationTikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request#J-18808-Ljbffr