Amazon PPC Specialist

Overview

Join our team as an Amazon PPC Specialist and become a vital driver of our digital advertising success! In this role, you'll craft and optimize high-impact Amazon Advertising campaigns across our private-label brand portfolio (Alpine, Adir, Viva), leveraging your expertise in Amazon Ads to boost product visibility and sales in the medical furniture and equipment space. Your approach to keyword research, bid management, and budget allocation will directly influence brand growth across our Amazon storefronts. If you're passionate about data-driven decision-making and thrive in a fast-paced e-commerce environment, this is your chance to make a significant impact!

Responsibilities

• Develop, implement, and optimize Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display) across the Alpine, Adir, and Viva brand catalogs to maximize ROAS and meet sales targets.
• Conduct keyword research specific to Amazon search behavior, identifying high-performing search terms within the medical/healthcare furniture category.
• Manage advertising budgets across multiple brands and product lines, ensuring optimal spend allocation and bid strategy for maximum performance.
• Monitor campaign performance using Amazon Advertising Console, Brand Analytics, and Amazon Marketing Cloud (or Business Reports) to track ACOS, TACOS, and conversion metrics.
• Analyze performance data to identify trends, seasonal opportunities, and areas for improvement across Alpine, Adir, and Viva listings.
• Collaborate with the catalog/listing team on A+ Content, Brand Store optimization, and product detail page improvements that support ad performance.
• Manage Amazon DSP campaigns where applicable for retargeting and upper-funnel brand awareness.
• Stay current on Amazon Advertising platform updates, Brand Registry tools, and category-specific advertising best practices.

Requirements

• Proven experience managing Amazon PPC/Advertising campaigns (Seller Central or Vendor Central) — direct experience with multiple brand portfolios is a plus.
• Strong knowledge of Amazon Advertising campaign structures, bid strategies, and keyword match types.
• Proficiency with Amazon Advertising Console, Amazon Brand Analytics, and spreadsheet management (pivot tables, ROAS/ACOS modeling).
• Experience managing advertising budgets across multiple SKUs/brands with a focus on profitability, not just top-line sales.
• Familiarity with Amazon Brand Registry, A+ Content, and Amazon DSP is a plus.
• Excellent communication skills with the ability to translate data into actionable strategy for cross-functional teams (catalog, operations, marketing).

Embark on a rewarding journey where your expertise fuels advertising strategy across our growing portfolio of medical furniture brands. We're dedicated to supporting your professional growth through ongoing learning and a collaborative team environment focused on e-commerce excellence.

Pay: $50,000.00 - $65,000.00 per year

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: Hybrid remote in Wayne, NJ 07470