Principal Product Manager, Growth & Retention

ABOUT THRIVE MARKET 

Thrive Market was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy, and sustainable products at member-only prices, while matching every paid membership with a free one for someone in need. Every day, we leverage innovative technology and member-first thinking to help our over 1,600,000+ members find better products, support better brands, and build a better world in the process. We are also a Certified B Corporation, a Public Benefit Corporation, and a Climate Neutral Certified company.

Join us as we bring healthy and sustainable living to millions of Americans in the years to come.

THE ROLE

Thrive Market is seeking a Principal Product Manager to lead the strategic vision and execution for our Member Growth & Retention initiatives. Reporting into our Chief Product Officer you’ll place a key role within our Product Management team, you will oversee a portfolio of high-impact product initiatives aimed at improving acquisition, driving onboarding and engagement, and increasing long-term member retention across our e-commerce and membership experience.

This role will be central to navigating a critical chapter in our growth journey, as we address opportunities in our paid social performance and chart a path forward through innovation, experimentation, and member-first thinking. You’ll work closely with our executive team, cross-functional stakeholders, and a talented group of PMs, engineers, designers, data scientists, and lifecycle marketers to deliver measurable business outcomes and world-class user experiences.

We’re looking for a strategic thinker, customer advocate, and product leader with a strong bias for action, deep experience in growth or retention-focused consumer products, and a passion for mission-driven work.

RESPONSIBILITIES

• Lead the product strategy and execution for Thrive Market’s Member Growth & Retention product portfolio, aligning closely with key business KPIs (LTV, CAC, retention rate, etc.)
• Partner with Growth Marketing, Member Services, Engineering, and Data Science to identify and prioritize opportunities across converting leads to paying members, onboarding, reactivation flows, referral programs, and more
• Own and evolve our experimentation roadmap — from rapid A/B testing to longitudinal LTV experiments — to drive insights that improve funnel conversion, engagement, and retention
• Develop and refine our subscription offering, including pricing, value propositions, renewal journeys, and cancel flows, with a focus on customer value and sustainable business outcomes
• Translate user insights, data analysis, and business needs into clear product requirements, roadmaps, and compelling stakeholder narratives
• Serve as a thought partner to the executive team on how to evolve our digital experience to support our mission of making healthy and sustainable living easy and affordable
• Establish product development rituals that ensure focus, alignment, and velocity across cross-functional partners
• Ensure continuity and forward momentum in product development during VP-level absences or transitions

QUALIFICATIONS

• 8+ years of product management experience
• Deep experience with freemium, subscription, or membership-based models, alongside e-commerce
• Track record of optimizing top-of-funnel acquisition, activation/onboarding, and retention/engagement
• Strong fluency in data — comfortable pulling your own queries, synthesizing analytics, and using both qualitative and quantitative inputs to generate insights on pain points and solutioning as part of a comprehensive product strategy
• Demonstrated success in scaling growth and retention programs across web and mobile platforms
• Track record of delivering measurable business impact through successfully managing full product lifecycle — from ideation through launch, learning and iteration
• Excellent communicator with the ability to influence up, down, and across the organization
• Experience leading cross-functional initiatives with Engineering, Design, Data Science, Member Services, and Marketing
• Able to influence without authority, especially across marketing, lifecycle, and performance/growth teams
• Passion for Thrive Market’s mission and a deep empathy for our members

NICE TO HAVE

• Experience with LLM-powered product features, conversational interfaces, or generative AI applied to commerce
• Background in dietary personalization, ingredient intelligence, or health-focused product curation
• Familiarity with recommendation system architectures (collaborative filtering, content-based, hybrid approaches) and their product-level trade-offs
• Experience at a mission-driven or values-driven consumer brand where the product needed to reflect the brand's point of view, not just optimize for clicks