Senior Business Development Representative I

The Nielsen Product Sales practice advises the world’s largest and most influential advertisers, agencies, and media companies on how to make their businesses more successful. We are a team of consultants and thought leaders who bring Nielsen’s industry leading measurement products to life, providing actionable insights to help clients make better business decisions.

The Senior Solutions Consultant will support our Ad Measurement business for TV, Digital, and Audio media clients. This role will drive new business, support renewals, and expand sales of Nielsen ONE Ads and Outcomes measurement products. The ideal candidate will possess a demonstrated track record of delivering commercial success among large, sophisticated media clients, with a solid understanding of cross-channel media planning, measurement, and the ad tech ecosystem.

Key Responsibilities

• Drive Revenue Growth: Execute a high-velocity sales strategy to exceed revenue targets through new logo acquisition and expanding existing client engagements.

• Scale Adoption & Upsell: Accelerate the adoption of Nielsen ONE ad measurement solutions among new and existing clients and drive upsell opportunities for additional full funnel Nielsen ONE Ads and Outcomes products.

• Strategic Client Engagement: Build trusted relationships with key client stakeholders through virtual/in-person meetings and represent Nielsen at industry events.

• Act as a Subject Matter Expert: Serve as the primary technical expert delivering product overviews, tailored demos, and methodology deep dives for Nielsen ONE measurement solutions.

• Lead Go-to-Market Strategy: Partner with Product, Account Management, and Customer Success to design commercial pricing, marketing, and outreach strategies for Nielsen ONE measurement solutions.

• Data Analysis & Value Proof: Analyze complex ad measurement data sets to provide insights that showcase the value of Nielsen data.

• Experience: 5-10 years of experience within media & advertising, consulting, market research, or ad tech. Media seller experience is a strong plus.

• Industry Knowledge: Deep understanding of the advertising ecosystem, including current state, cross-channel measurement, and future trends.

• Nielsen Familiarity: Foundational knowledge of Nielsen’s business, products, services, and core offerings.

• Commercial Skillset: Proven business development, negotiation, and pipeline management skills with an ability to navigate complex, high-level client relationships.

• Analytical Rigor: Strong data fluency with the ability to translate complex data sets into simple, actionable commercial narratives.

• Professional Skillset: Exceptional presentation skills, resourcefulness, attention to detail, and a collaborative, team-first mindset adapted to a fast-paced environment.

#LI-LS1

#sales #media #audience Measurement

Enabling your best to power a better media future.

Holistic Rewards: We are committed to an inclusive benefits package that supports our employees and their families. This includes comprehensive health and wellness plans, a 401(k) with a Nielsen company match, and a generous paid time off policy. Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.

Compensation Transparency: The posted base salary range is a reasonable estimate that  may be adjusted based on the final work location of the selected employee. Individual pay within the range is determined by factors such as experience, training, geography, certifications, and business needs. Beyond base salary, this role may be eligible for bonuses, equity, or other incentives.

Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.

Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.