Creative Director

About the Role

We’re hiring a Head of Creative Studio to build and lead Flex’s in-house Creative Studio, a lean team responsible for taking the Flex brand to the next level through on-brand, high-impact creative across all of our marketing efforts. The Creative Studio serves Performance Marketing, Lifecycle Marketing, Brand, and Partner Marketing, producing work across a wide range of media including paid ads, website and landing pages, lifecycle templates, video, copy, partner materials, event design, and other high-visibility marketing touchpoints.

At Flex, creativity is about earning trust, simplifying complexity, and helping people feel more in control of their financial lives. In this role, you’ll translate that philosophy into thoughtful design and storytelling, ensuring Flex shows up clearly, cohesively, and with high craft across every marketing surface.

This is a highly cross-functional leadership role that partners closely with Brand, Performance Marketing, Lifecycle Marketing, and Partner Marketing. You’ll work with marketing and creative leaders to translate strategy into scalable ways of working that enable high-quality creative at speed while maintaining strong brand consistency. Given our stage, this role requires a player-coach mindset, someone who can set creative direction while remaining close to the work to drive impact quickly.

This is a unique opportunity to build a creative studio from the ground up, operationalize a new brand, and help define how Flex shows up as we enter our next phase of growth.

This is a hybrid position with on-site expectations of 3 days per week in our New York Headquarters or 2 days per week in our San Francisco Hub. For candidates outside of the NY/NJ/SF area, you may be eligible for our relocation assistance program.

What you’ll do

• Build and lead Flex’s Creative Studio: Establish and lead a lean Creative Studio made up of copy, visual design, and video talent, setting a high bar for creative craft, speed, and collaboration. Define team roles and workflows that enable consistent, high-quality marketing creative at scale.
• Set creative direction and standards: Define the creative point of view for Flex’s marketing surfaces, ensuring our work is emotionally resonant, visually cohesive, and grounded in deep empathy for our users.
• Own creative execution and direction across paid and owned surfaces: Set the bar for concepting, design quality, and storytelling across performance marketing, brand initiatives, partner campaigns, website and landing pages, lifecycle templates, and internal marketing assets. Ensure all work is on brand, effective, and aligned to channel goals.
• Operationalize Flex’s brand system: Partner closely with Brand and Reputation leadership to express Flex’s brand strategy and identity across channels in ways that advance specific campaign and channel goals while strengthening brand love and trust.
• Develop and support a high-performing creative team: Coach and develop designers and creatives, helping them grow their craft, sharpen their thinking, and do the best work of their careers while fostering a culture of ownership, clarity, and continuous improvement.
• Collaborate cross-functionally: Partner with Brand, Performance, Lifecycle, PMM, Product Design, and external agencies to ensure alignment, avoid duplication, and deliver a seamless creative experience across Flex’s marketing ecosystem.

Key qualifications

• 10+ years of experience in creative leadership, brand design, or marketing creative roles, with at least 3 years leading or building teams in high-growth,