CRM & Lifecycle Lead

CRM & Lifecycle Lead

We are a fast-growing B2B technology company enabling enterprise customer growth globally. In addition to scaling our core business, we have launched a strategic investment arm focused on high-growth B2C companies.

We actively partner with our portfolio companies — advising on marketing initiatives, performance optimization, and scalable growth strategies — while continuing to support and expand our B2B customer base.

About the Role

We are looking for a CRM & Lifecycle Lead to own and scale our customer engagement strategy across email, SMS, push notifications, and in-app messaging.

This role will be instrumental in implementing and optimizing Braze as our lifecycle platform. The ideal candidate has hands-on experience building event-driven journeys in a mobile-first environment and understands how lifecycle strategy directly impacts retention, LTV, and revenue.

This is not a newsletter role. This is a data-driven, app-centric lifecycle marketing position.

What You’ll Own

• End-to-end lifecycle strategy across the customer journey (onboarding, activation, engagement, retention, reactivation)
• Hands-on management of Braze (Canvas journeys, segmentation, reporting, testing)
• Email, SMS, push, and in-app messaging strategy and execution
• Event-based segmentation and journey logic tied to user behavior
• Collaboration with product and engineering to define and maintain clean event taxonomy
• Audience sync with paid channels (Meta, Google) for suppression and acquisition support
• Performance reporting and optimization tied to retention KPIs and LTV
• Testing roadmap (A/B testing, timing, content, frequency optimization)
• Continuous optimization of onboarding and subscription flows

What We’re Looking For

Required Experience

• 5+ years in CRM / lifecycle marketing
• Hands-on experience with Braze (Canvas, segmentation, event logic)
• Experience in mobile-first or app-based businesses
• Strong understanding of push notification strategy
• Experience building multi-step, event-triggered journeys
• Familiarity with retention metrics and cohort analysis
• Demonstrated ability to craft and design high-performing lifecycle messaging across email, push, and in-app channels, with a strong understanding of conversion psychology, user behavior, and performance-driven creative systems.
• Experience collaborating with product and engineering teams

Strong Plus

• Braze certification
• Experience in travel, telecom, subscription, fintech, or SaaS apps

What Success Looks Like

• Clean, well-structured lifecycle architecture in Braze
• Clear segmentation aligned to user behavior
• Improved activation rates
• Increased retention and repeat purchase behavior
• Strong push engagement without fatigue
• Lifecycle revenue tied clearly to business KPIs