Director, B2B Performance Marketing

Full Time

New York, New York; Tysons, Virginia, United StatesPosted 6 weeks ago

Role Overview

Tegnainc is hiring a Director, B2B Performance Marketing. This is a full-time role in New York, New York; Tysons, Virginia. Part of Tegnainc's Performance Marketing hiring. Full responsibilities, required qualifications, and the apply link are listed in the description below.

Salary Context

Salary is not disclosed in this posting. Market median for Performance Marketing roles is $105k-$150k (based on 19 comparable listings). Many employers share specifics during the interview process or after an initial screen.

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Job description

About TEGNA

TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

TEGNA is seeking a proven marketing leader who can architect and optimize a scalable B2B marketing engine to deliver marketing qualified leads for a national media organization. This role will include overseeing the buildout of our enterprise-level lead generation and CRM infrastructure, ensuring that marketing, sales, and product teams are fully aligned around shared data, automation, and performance.

The ideal candidate has deep experience leading marketing operations and demand generation at scale — ideally within media, ad tech, or a data-driven digital business. You know how to design and optimize a lead funnel from top-of-funnel identification through nurturing and MQL handoff, and you thrive at the intersection of marketing, technology, and business outcomes.

Key Responsibilities:

Lead Generation Infrastructure: Build and scale a multi-channel lead generation pipeline, integrating digital campaigns, CRM, and analytics tools to drive qualified pipeline growth.
CRM Implementation: Lead the configuration, and rollout of an enterprise-level CRM, including data integration, workflows, reporting, and governance.
Funnel Optimization: Design and continuously improve the end-to-end lead funnel — from prospect identification and segmentation to nurture programs and MQL conversion.
Cross-Functional Partnership: Collaborate closely with engineering, product, sales and data teams to ensure seamless system integrations and accurate attribution tracking.
Measurement and Reporting: Define and operationalize marketing performance metrics, ensuring visibility into campaign ROI, lead quality, and conversion rates.
Team Leadership: Manage and mentor a small team across marketing operations, automation, and analytics, fostering a culture of innovation, accountability, and excellence.

Qualifications:

15+ years of progressive experience in B2B marketing, with progressive success in efficient demand generation.
Proven success standing up or optimizing enterprise-grade CRM and marketing automation systems (Salesforce, HubSpot, Marketo, or equivalent).
Experience driving a profitable and scaled B2B lead engine through both organic, paid and earned media.
Strong technical fluency — able to translate between marketing, product, and engineering stakeholders.
Deep understanding of lead lifecycle management, scoring, attribution, and nurture workflows.
Prior experience in media, ad tech, or data-driven marketing environments strongly preferred.
Exceptional analytical, organizational, and leadership skills, with the ability to drive cross-functional alignment and measurable growth. #LI-MS1

Pay Range

$150,000—$190,000 USD

Benefits:

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com

Recruiting Fraud Alert:

To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.

Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.

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About Tegnainc

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Frequently Asked Questions

How do I apply for the Director, B2B Performance Marketing position at Tegnainc?

Use the Apply button above to submit your application directly to Tegnainc. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.

Where is the Director, B2B Performance Marketing position at Tegnainc located?

This position is based in New York, New York; Tysons, Virginia. Tegnainc has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.

What does a Director, B2B Performance Marketing at Tegnainc earn?

Tegnainc has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.

When was the Director, B2B Performance Marketing role at Tegnainc posted?

This role was posted on May 25, 2026 (45 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.