Assistant Manager- Trade Marketing

As a Channel Marketing Executive, your role involves planning and executing channel marketing programs to drive sales growth and revenue enhancement. You will work closely with the PAN India marketing team and regional sales team to coordinate various brand campaigns, including events and exhibitions. Your responsibilities also include organizing product launch events, dealer meets, and trade promotion plans within set timelines.

You will be responsible for conceptualizing and conducting brand building activities for preferred brand stores and enhancing retail visibility. Procurement and development of marketing collaterals such as banners, danglers, and leaflets for specific zones will be part of your tasks. Additionally, managing store branding activities like shutter painting and sample display will fall under your purview.

Ensuring customers are informed about new products and enhancements, addressing marketing-related issues promptly, and staying updated on industry trends and competitor activities are crucial aspects of your role. Collaborating with the sales team to execute marketing plans that support product positioning and branding initiatives will be essential. You will be expected to alert management about potential competitive threats and suggest corrective actions while managing expenses within the allocated marketing budget.

Qualification Required:

• Fair knowledge of competitor activities in the respective region
• Proficiency in Excel, PowerPoint for data analysis and presentation
• Strong communication skills
• Ability to work effectively in a team environment

In this role, your ability to stay informed about competitor activities, excel in data analysis and presentation tools, communicate effectively, and collaborate as a team player will be key to your success. As a Channel Marketing Executive, your role involves planning and executing channel marketing programs to drive sales growth and revenue enhancement. You will work closely with the PAN India marketing team and regional sales team to coordinate various brand campaigns, including events and exhibitions. Your responsibilities also include organizing product launch events, dealer meets, and trade promotion plans within set timelines.

You will be responsible for conceptualizing and conducting brand building activities for preferred brand stores and enhancing retail visibility. Procurement and development of marketing collaterals such as banners, danglers, and leaflets for specific zones will be part of your tasks. Additionally, managing store branding activities like shutter painting and sample display will fall under your purview.

Ensuring customers are informed about new products and enhancements, addressing marketing-related issues promptly, and staying updated on industry trends and competitor activities are crucial aspects of your role. Collaborating with the sales team to execute marketing plans that support product positioning and branding initiatives will be essential. You will be expected to alert management about potential competitive threats and suggest corrective actions while managing expenses within the allocated marketing budget.

Qualification Required:

• Fair knowledge of competitor activities in the respective region
• Proficiency in Excel, PowerPoint for data analysis and presentation
• Strong communication skills
• Ability to work effectively in a team environment

In this role, your ability to stay informed about competitor activities, excel in data analysis and presentation tools, communicate effectively, and collaborate as a team player will be key to your success.