Email Marketing Specialist

Email Marketing Specialist

Work Schedule: Full-Time (40 Hours/Week) | Flexible working time zone.

Location: Remote

Type: Full-Time / Long-Term Contract

Company Overview

Our client’s company is a founder-led venture studio specializing in scaling health and wellness brands , they are hiring an experienced Email Marketing Specialist to lead lifecycle marketing across multiple brands.

The studio works closely with founders from product inception through global expansion , providing hands-on support across brand development, e-commerce, marketing, and growth strategy. Their team partners with wellness brands to build high-performing marketing systems designed for long-term scalability.

Role Overview

We are looking for a highly experienced Email Marketing Specialist who can take ownership of email strategy across multiple e-commerce brands while managing a small team responsible for execution.

This role requires someone who is both strategic and operational — capable of planning lifecycle marketing strategies, optimizing revenue-driving flows, managing campaign calendars, and ensuring all emails meet high standards of performance and quality.

Key Responsibilities

• Manage email marketing strategy across multiple e-commerce brands
• Build and optimize lifecycle flows (Welcome, Abandoned Cart, Post-Purchase, Replenishment, Win-back)
• Plan and manage weekly campaign calendars
• Oversee a small team responsible for email design, copy, and execution
• Analyze campaign and flow performance to improve revenue
• Run A/B tests and optimize segmentation and targeting
• Collaborate with marketing and design teams to execute campaigns and maintain high-quality standards.

Requirements

• +5 years managing email marketing for e-commerce brands
• Proven experience managing multiple brands or accounts simultaneously
• Hands-on experience with Klaviyo or similar email marketing platforms
• Strong understanding of lifecycle marketing and automated flows
• Experience managing or coordinating designers, copywriters, or marketing contractors
• Excellent English communication skills
• Strong organizational and project management skills
• Ability to manage campaign calendars and prioritize multiple projects
• Experience working with high-growth consumer brands
• Understanding of SMS marketing strategies
• Advanced knowledge of segmentation and personalization
• Experience scaling email revenue as a major channel for e-commerce brands

The ideal candidate is someone who:

• Is both strategic and detail-oriented
• Has a strong understanding of e-commerce lifecycle marketing
• Can manage both execution and team leadership
• Thrives in fast-paced environments managing multiple brands
• Is highly data-driven and focused on revenue growth