SEO & AI Search Specialist

This is a remote position.

We are looking for an SEO & AI Search Specialist to improve our organic visibility across traditional search engines and emerging AI search experiences. This role is responsible for technical SEO, keyword research, content strategy, structured data (schema), AI search optimization, high-quality backlink acquisition, performance reporting, and ongoing recommendations that increase qualified organic traffic.

Employment Type: Part-Time Contract

Location: Remote, but must be physically located in Canada or the US

Work Schedule: Up to 20 hours per month

What You'll Do

Technical SEO

• Perform technical SEO audits and identify opportunities for improvement.
• Monitor crawlability, indexing, site structure, Core Web Vitals, and on-page optimization.
• Work with developers to implement technical SEO recommendations.
• Ensure best practices are followed across the website.

Content Strategy & Keyword Research

• Conduct keyword research based on search intent and business goals.
• Develop content strategies that support lead generation and organic growth.
• Recommend new pages, blog topics, and content updates.
• Optimize existing content to improve rankings and engagement.

AI Search Optimization

• Optimize website content for AI-powered search experiences and answer engines.
• Recommend content structures that improve visibility in AI-generated responses.
• Stay current with emerging AI search trends and recommend new optimization strategies.

Schema & Structured Data

• Implement and maintain structured data across key website pages.
• Recommend and validate schema opportunities to improve search visibility.

Off-Page SEO & Backlinks

• Develop and execute a high-quality backlink strategy focused on authoritative and relevant websites.
• Identify opportunities to earn backlinks through partnerships, industry publications, directories, guest content, and digital PR.
• Prioritize backlink quality and relevance over quantity.
• Monitor backlink profile health and recommend opportunities to strengthen domain authority.

Reporting & Performance

• Track rankings, traffic, impressions, clicks, conversions, and technical health.
• Provide monthly SEO reports with insights, completed work, KPIs, and recommendations.
• Continuously recommend improvements based on performance data.

Requirements Platforms & Tools

• Google Search Console
• Google Analytics 4
• SEMrush or Ahrefs
• Screaming Frog
• Schema validation tools
• Google Tag Manager (preferred)

What We’re Looking For

• Experience with technical SEO and website optimization in security, telecommunications, or technology industries.
• Strong keyword research and content strategy skills.
• Experience implementing structured data (schema).
• Experience developing and executing high-quality backlink acquisition strategies.
• Understanding of AI search optimization and evolving search trends.
• Strong analytical and reporting skills.
• Ability to collaborate with marketing lead.

Expectations

We are not looking for someone who simply publishes blog posts.

We want an SEO & AI Search Specialist who understands the evolving search landscape and can build a strategy that combines technical SEO, high-quality content, structured data, AI search optimization, and authoritative backlink acquisition. The successful candidate should proactively identify opportunities, prioritize work based on business impact, and provide clear monthly reporting with measurable progress.

Before You Apply

As part of the interview process, we'll ask you to showcase examples of projects you've personally worked on that are relevant to this role.

Please be prepared to briefly describe:

• Your role in each project
• The results achieved (where applicable)
• Any relevant links or examples of your work (if available)

Relevant certifications are a plus, but they're not required.

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We proudly support and partner with organizations that lift people up so everyone can succeed and thrive, and honour our candidates' experiences, perspectives and unique identity.

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