Senior Paid Media Manager — B2B SaaS (Google Ads & Meta)

Remote (Canada) | Full-time | CAD $95,000–$120,000 per year | Eastern Time hours

About Syroscape

I'm Dan, founder of Syroscape. We're a small, hands-on marketing agency that works with established B2B SaaS companies — businesses that already have product–market fit and want to scale pipeline in a calm, systematic way. I work closely with founders, stay involved in execution, and care about long-term client relationships. If you want ownership, visible impact, and a direct line to the founder, this is that kind of seat.

About the role

You'll be the senior owner of paid media across our most important client accounts: strategy, execution, and results. This is a hands-on role for a working practitioner — not a pure management, reporting, or delegation seat. As the team grows, the role has a clear path to leading our paid media function.

We're specifically looking for an analytical, systems-type thinker — someone who treats an ad account like an engineering problem: instrument it properly, form hypotheses, test, measure, iterate. If your first instinct when CPL jumps is to segment the data rather than rewrite the ad copy, you'll fit in well here.

What you'll do

• Own paid media strategy and execution across multiple B2B SaaS client accounts
• Build and optimize Google Ads and Meta campaigns against pipeline and ROI targets, not just lead volume
• Own conversion tracking, attribution, and lead-quality analysis end to end (GA4, Google Tag Manager, offline conversion imports, CRM data)
• Diagnose performance problems from the data and fix them at the structural level
• Design campaign structures, testing frameworks, and optimization playbooks
• Guide ad copy, creative direction, and landing page improvements
• Lead client calls and present results and recommendations clearly
• Mentor junior media buyers while staying hands-on yourself
• Build AI and automation workflows that make delivery faster and more consistent
• Create the systems, processes, and documentation that let the agency scale

What you'll need

• 5+ years of hands-on paid media experience, ideally agency-side or managing multiple accounts at once
• Real B2B SaaS experience — you've run paid programs measured on SQLs and pipeline, and you understand long sales cycles, lead-quality feedback loops, and CRM-connected reporting
• Deep, current expertise in both Google Ads and Meta Ads
• Experience owning budgets of $30,000+/month and scaling them
• Strong tracking and attribution skills: GA4, GTM, offline conversion imports — you can debug tracking yourself instead of filing a ticket
• Comfort working in data: spreadsheet modeling, funnel math, cohort analysis (Google Ads Scripts, SQL, or light coding are a plus)
• Ability to own both strategy and execution — not just one or the other
• Native-level written and spoken English; comfortable leading client calls
• Practical, working use of AI tools in your day-to-day — you don't need to be an AI evangelist, but you should be using it to move faster
• Available during US Eastern business hours, online five days a week

Nice to have

• LinkedIn Ads experience
• CRO and landing-page optimization experience
• Experience mentoring or leading media buyers
• HubSpot or Salesforce reporting experience
• Experience building AI-powered workflows, automations, or internal tools

Compensation and benefits

• CAD $95,000–$120,000 per year, depending on experience
• Employed as a full employee via an employer-of-record — statutory benefits and protections included
• Full-time, fully remote
• 20 days paid time off plus statutory holidays
• Direct collaboration with the founder and real input into how the agency runs
• Clear growth path to Paid Media Lead as the team scales

How we hire (and how we respect your time)

1. Apply with the short screening questions — specific numbers beat adjectives (10–15 minutes)

2. 15-minute intro call

3. Diagnostic exercise on realistic account data — capped at 2 hours; AI use is allowed if you tell us how you used it

4. 60-minute working session where we walk through your exercise together

5. References and offer

We respond at every stage — no black holes.

One note: we read every application, and the fastest way to stand out is specificity. Tell us what you personally ran, with real numbers. "Managed large budgets across various platforms" tells us nothing.

Pay: $95,000.00-$120,000.00 per year

Benefits

• Flexible schedule
• Paid time off

Application Question(s):

• Describe the largest B2B SaaS account you personally managed: monthly spend, primary conversion goal, how lead quality was measured, and one structural change you made with its measured effect.
• Which of these have you personally configured in the last two years: GA4 key events, a GTM container, Google Ads offline conversion import, Meta Conversions API? Briefly say for what.
• Are you able to work US Eastern Time business hours, online five days a week? What are your minimum annual compensation expectations?

Work Location: Remote