Senior Director, Content Marketing

Role Overview

The Senior Director of Content Marketing will shape and direct the company’s content strategy to strengthen brand positioning, fuel demand generation, and support customer lifecycle engagement. This senior leadership role is responsible for connecting content programs to revenue goals, creating scalable operating frameworks, and managing the complete content lifecycle to deliver measurable impact across international markets.

Strategic Leadership and Vision

• Set the direction for a worldwide content marketing strategy that supports business growth and revenue goals.
• Build a long-range content plan that reinforces brand positioning, drives demand, and nurtures customers throughout their journey.
• Spot market opportunities, audience groups, and messaging approaches that create a clear competitive edge.
• Keep content strategy aligned with executive priorities and broader growth initiatives.

Content Strategy and Execution Oversight

• Lead the planning and delivery of content strategies across multiple channels and formats used in marketing programs.
• Maintain a consistent brand voice, message, and positioning across all communication touchpoints.
• Direct the creation of high-value materials such as thought leadership, research content, and campaign assets.
• Make sure content efforts contribute to full-funnel marketing and pipeline growth.
• Own and manage the global content calendar so it stays aligned with campaigns, product launches, and revenue targets.

Performance and Analytics

• Define the content measurement framework and KPIs tied to revenue, pipeline, and engagement outcomes.
• Oversee tracking, reporting, and optimization of content performance across channels.
• Incorporate analytics, attribution, and insight generation into content decisions.
• Use testing and performance analysis to continuously improve results.

Leadership and Team Development

• Lead and grow the content marketing leadership team and organizational structure to support scale.
• Provide coaching, direction, and performance management for the content leadership group.
• Set operating models, workflows, and standards that ensure consistent quality and execution.
• Develop content operations processes, governance, and launch workflows that enable efficient delivery from concept to publication.
• Build a collaborative, accountable, and high-performing content function.

Cross-Functional Alignment and Communications

• Work with Growth Marketing, Sales, and Revenue Operations to align content plans with pipeline and revenue objectives.
• Partner with Product, Customer Success, and executive stakeholders on messaging and strategic initiatives.
• Direct external communications efforts, including PR, brand positioning, and client-facing messaging.
• Keep content initiatives aligned across business units and global teams.

Financial and Operational Leadership

• Own the content marketing budget, resource planning, and investment strategy.
• Review and manage external vendors, agencies, and strategic partners.
• Allocate resources efficiently to maximize returns from content investments.

Standard Responsibilities

• Follow company policies and procedures.
• Work toward or surpass the performance targets tied to relevant KPIs.
• Keep skills and product knowledge current through training and ongoing learning programs.
• Support other teams as business needs require.
• Maintain a professional, empathetic, and positive approach with customers and colleagues.
• Take on additional duties as assigned.

Qualifications

• A bachelor’s degree in Business, Marketing, Communications, Journalism, or a related area, or equivalent professional experience.
• At least 8 years of experience in content marketing within BPO, SaaS, technology, or a similar setting.
• Background leading global or enterprise-level content strategy and teams.
• Strong capability in performance marketing, demand generation, and content-led pipeline growth.
• Proven ability to connect content strategy with revenue and business outcomes.
• Solid understanding of digital channels, SEO, and content optimization methods.
• Experience using marketing technology, analytics tools, and attribution models.
• Strong analytical skills with the ability to turn data into strategic action.
• Experience driving cross-functional initiatives and influencing senior leaders.
• Well-developed strategic thinking, leadership, decision-making, and results-focused skills.

Additional Information

This position is remote and is a full-time contract role. The company encourages growth and a positive candidate experience. Any reasonable changes to duties may be made when needed. The employer maintains an equal opportunity policy and does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, veteran status, disability, or other legally protected status.

Responsibilities

• Set and manage a global content marketing strategy that supports revenue and business priorities.
• Create a long-term roadmap for brand positioning, demand generation, and lifecycle engagement.
• Identify audience segments, market opportunities, and messaging approaches that improve differentiation.
• Direct multi-channel content planning and execution across marketing initiatives.
• Maintain consistency in voice, messaging, and positioning across all communication channels.
• Guide the production of thought leadership, research, and campaign content.
• Ensure content supports full-funnel marketing and pipeline creation.
• Manage the global content calendar in line with campaigns, launches, and targets.
• Define KPIs and performance measurement frameworks tied to revenue and engagement.
• Oversee reporting, optimization, attribution, and analytics-based decision-making.
• Lead and develop the content leadership team and operating structure.
• Set workflows, governance, standards, and content operations processes.
• Partner with internal teams and external stakeholders on messaging and communications.
• Manage budget, resources, vendors, agencies, and strategic partnerships.
• Carry out standard company responsibilities and additional assigned duties.

Requirements

• Bachelor’s degree in Business, Marketing, Communications, Journalism, or a related field, or equivalent experience.
• Minimum 8 years of content marketing experience in BPO, SaaS, technology, or a similar environment.
• Experience leading global or enterprise content strategy and teams.
• Strong background in performance marketing, demand generation, and pipeline growth through content.
• Demonstrated success aligning content work with revenue and business goals.
• Knowledge of digital marketing channels, SEO, and content optimization.
• Experience with marketing technology tools, analytics platforms, and attribution models.
• Strong analytical ability and comfort using data to guide strategy.
• Experience influencing senior stakeholders and leading cross-functional programs.
• Strategic, decisive, and results-driven leadership skills.