Manager, Campaign Marketing

Annual Salary Range: Range $83,000 to $110,000. Expected Hiring Range $85,000 to $95,000

Employment Type: Temporary, Full-Time (18-month term)

Location: Hybrid (3 days in office per week)

Reporting Manager: Director, Marketing & Communications

Benefits: Group Health Benefits

Role Overview

The Campaign Marketing Manager leads the marketing and communications for the fundraising campaign supporting the new St. Paul’s Hospital on the Jim Pattison Medical Campus. This role is responsible for shaping and delivering integrated campaign strategies that build awareness, engage the community, and support fundraising success.

Working closely with a collaborative, cross-functional team, this role brings together strategic thinking and hands-on execution to guide campaign priorities, optimize performance, and tell a compelling story that resonates with donors and the broader community.

Key Responsibilities

• Lead the planning and execution of integrated, multi-channel marketing and communications strategies to support campaign awareness, engagement, and fundraising goals.
• Set and track campaign goals and performance metrics, using insights to optimize results and inform strategy.
• Guide campaign direction, including messaging, audience targeting, and channel mix across paid, owned, and earned media.
• Oversee advertising campaigns across TV, radio, out-of-home (OOH), digital, and social channels, including budget and timeline management.
• Lead marketing and communications for key campaign events (e.g., Lights of Hope), including messaging, content, and audience engagement.
• Manage external agencies and vendors, ensuring high-quality, on-brand deliverables and strong collaboration.
• Collaborate with internal teams to deliver integrated campaigns and a seamless donor journey, including website and digital experiences.
• Ensure brand consistency and quality across all campaign materials and channels, including on-site communications.
• Contribute to budget planning and resource allocation for campaign marketing initiatives.
• Support and guide project teams or staff, and support continuous improvement in marketing processes and performance.
• Participate in process improvement initiatives and perform additional related duties as required.

Qualifications & Experience

• Successful completion of postsecondary education in Communications, Marketing, Journalism, English, or a related discipline, required.
• A minimum of 6-8 years of experience in marketing and/or communications, required.
• Experience in a non-profit or healthcare environment is preferred.
• Experience developing and delivering integrated, multi-channel marketing strategies with measurable results.
• Strong organizational and project management skills, with the ability to manage multiple priorities and drive work to completion.
• Demonstrated success collaborating with external agencies, vendors, and partners.
• Ability to use data and insights to inform decisions and improve campaign performance, required.
• Proficient in Microsoft Office; familiarity with tools such as WordPress, Marq, Mailchimp, and Monday.com is considered an asset.

As a not-for-profit foundation entrusted with donor funds and community partnerships, the successful candidate must complete and pass a criminal background check prior to commencing employment.

To submit your application, please email your resume with cover letter to SPFcareers@phc.ca indicating the job title "Manager, Campaign Marketing "in the subject line.

About St. Paul’s Foundation

St. Paul’s Foundation raises funds to support patients, residents, caregivers, and families at St. Paul’s Hospital and at Providence Health Care and Providence Living sites across BC. Our generous donors are an essential part of Providence’s mission to deliver compassionate care, innovative research, and world-class medical training and education.

As we look back on our 130-year history – and forward to our future in the new St. Paul’s Hospital at the Jim Pattison Medical Campus – we are ready to further push the boundaries of innovation, research, and patient-centred care for the people of British Columbia and beyond. Truly, our mission and the support of our community have never been more important. www.helpstpauls.com

All Candidates Are Welcome

Diversity, equity, and inclusion are essential to creating a great workplace. At St. Paul’s Foundation, we are fully committed to building a strong and representative team. To that end, we especially encourage applications from members of all communities who are disadvantaged on any grounds under the BC Human Rights Code, including people of colour, people of all genders and sexualities, people with disabilities, and Indigenous Peoples, who, as a result of colonization, are under-represented in positions of economic, social, and political influence and leadership.

Thank you for your interest in working with St. Paul’s Foundation. Only candidates short-listed for interviews will be contacted.