Social Media Manager (Hybrid)

<p><strong>About the role</strong></p> <p>We’re looking for a Mid-Senior Social Media Manager to lead social strategy and execution across Sporty, with a strong focus on media and broadcasting and performance-driven social media.</p> <p>You’ll be responsible for making our social presence feel fast, local, relevant and high-impact, while ensuring content drives both community growth and business outcomes.</p> <p>This is a hands-on role with real ownership: you’ll collaborate closely with Marketing, Product, Brand, Design, Content, BI and Country teams, combining creativity with sharp performance thinking.</p> <p><strong>What you'll be doing</strong></p> <p>Social Strategy &amp; Execution</p> <ul> <li> <p>Build and execute social strategies, aligned with global brand guidelines and priorities</p> </li> <li> <p>Own the social calendar around major football moments (EPL, UCL, LaLiga, AFCON, World Cup qualifiers, etc.)</p> </li> <li> <p>Translate football narratives into daily content that wins attention and drives conversation</p> </li> </ul> <p>Content &amp; Community Growth</p> <ul> <li> <p>Create and publish content across platforms (Instagram, TikTok, X, Facebook, YouTube Shorts, Telegram, etc.).</p> </li> <li> <p>Manage community engagement: comments, DMs, escalations, sentiment and moderation.</p> </li> <li> <p>Execute real-time/reactive content around match days, breaking news, controversies, memes and trends.</p> </li> </ul> <p>Brand Growth</p> <ul> <li> <p>Support Sports Media storytelling through Sporty formats: highlights-style narratives, football culture content, commentary-driven moments, and personality-led publishing.</p> </li> <li> <p>Help scale repeatable content series with strong retention and community hooks.</p> </li> </ul> <p>Creators, Partnerships &amp; Local Relevance</p> <ul> <li> <p>Work with influencers, creators, tipsters and sports personalities to drive reach and credibility.</p> </li> <li> <p>Support paid + organic campaign activations with marketing teams.</p> </li> <li> <p>Spot local relevance opportunities across Spanish-speaking and global football audiences.</p> </li> </ul> <p>Reporting &amp; Performance</p> <ul> <li> <p>Track KPIs: reach, engagement, follower growth, CTR, conversions, retention, and sentiment.</p> </li> <li> <p>Deliver weekly/monthly reporting with insights and next actions.</p> </li> <li> <p>Run testing frameworks to continuously improve formats, hooks, timing and distribution.</p> </li> </ul> <p>Cross-Functional Collaboration</p> <ul> <li> <p>Coordinate with designers, editors, content creators and country teams for speed + quality.</p> </li> <li> <p>Support junior teammates when needed with feedback and guidance.</p> </li> <li> <p>Keep workflows clean, efficient and scalable.</p> </li> </ul> <p><strong>What you'll bring</strong></p> <ul> <li> <p>3–6+ years experience in social media (ideally sports media or football content)</p> </li> <li> <p>Strong understanding of sports betting culture and what drives community + conversion</p> </li> <li> <p>Deep football knowledge + love for the sport</p> </li> <li> <p>Excellent platform instincts across TikTok/IG/X/FB/YouTube Shorts</p> </li> <li> <p>Confident using analytics to improve performance and decision-making</p> </li> <li> <p>Strong stakeholder management and ability to move fast in a high-output environment</p> </li> </ul> <p><strong>What’s in it for you</strong></p> <ul> <li> <p>A competitive salary + individual performance based bonuses every quarter</p> </li> <li> <p>28 days paid annual leave</p> </li> <li> <p>Our core working hours are 10am-3pm in your local time zone with flexibility outside of this</p> </li> <li> <p>Referral bonuses &amp; flash bonuses</p> </li> <li> <p>Top of the line equipment</p> </li> <li> <p>Annual company retreats to provide great internal networking opportunities</p> </li> </ul> <div id="message-list_1765290593.382699" class="c-virtual_list__item" data-qa="virtual-list-item" data-item-key="1765290593.382699"> <div class="c-message_kit__background p-message_pane_message__message c-message_kit__message" data-qa="message_container" data-qa-unprocessed="false" data-qa-placeholder="false"> <div class="c-message_kit__hover" data-qa-hover="true"> <div class="c-message_kit__actions c-message_kit__actions--default"> <div class="c-message_kit__gutter"> <div class="c-message_kit__gutter__right" data-qa="message_content"> <div class="c-message_kit__blocks c-message_kit__blocks--rich_text"> <div class="c-message__message_blocks c-message__message_blocks--rich_text" data-qa="message-text"> <div class="p-block_kit_renderer" data-qa="block-kit-renderer"> <div class="p-block_kit_renderer__block_wrapper p-block_kit_renderer__block_wrapper--first"> <div class="p-rich_text_block"> <p class="p-rich_text_section">If you're interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>