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Media Sales Executive

Sporty Group
Cape TownPosted 13 days ago

Job Description

<p><strong>About the role</strong></p> <p>We are looking for a dynamic, results-driven Media Sales Executive to join our commercial team in Cape Town ahead of a major upcoming sports tournament. This is a dual-function role that combines advertising and broadcast commercial sales with subscription package marketing, offering an exceptional opportunity to work at the intersection of sports, media, and business development.</p> <p>The successful candidate will be responsible for driving revenue through the sale of on-air commercial slots, broadcast advertising, and digital media placements, while simultaneously developing and executing strategies to grow our subscriber base for tournament coverage packages.</p> <p><strong>What you'll be doing</strong></p> <p>Commercial Advertising Sales</p> <ul> <li>Sell advertising slots tied to tournament broadcast coverage</li> <li>Identify, approach, and convert prospective advertisers, sponsors, and brand partners</li> <li>Develop bespoke advertising packages and proposals tailored to client objectives and budgets</li> <li>Manage the full sales cycle from prospecting through to contract signature and fulfilment</li> <li>Collaborate with production and scheduling teams to ensure delivery of sold commercial inventory</li> <li>Maintain an active pipeline and consistently meet or exceed project, monthly and quarterly revenue targets</li> </ul> <p>Subscription Package Sales &amp; Marketing</p> <ul> <li>Design, promote, and sell subscription packages providing access to live and on-demand tournament content</li> <li>Build go-to-market strategies for subscriber acquisition, including digital campaigns, partnerships, and direct outreach</li> <li>Manage relationships with existing subscribers and develop retention strategies to minimise churn</li> <li>Work closely with the marketing team to create compelling messaging, collateral, and campaigns for subscriber growth</li> <li>Track and analyse subscription KPIs, providing regular reporting to senior management</li> <li>Identify and develop B2B subscription opportunities with hospitality, sports bars, corporates, and fan club</li> </ul> <p>Relationship Management &amp; Business Development</p> <ul> <li>Build and maintain strong, long-term relationships with media agencies, brands, and industry stakeholders</li> <li>Represent the organisation at industry events, networking functions, and tournament-related engagements</li> <li>Collaborate cross-functionally with editorial, marketing, digital, and broadcast operations teams</li> <li>Stay current on market trends, competitor activity, and emerging advertising formats in the sports media landscape</li> </ul> <p><strong>What you'll bring</strong></p> <ul> <li>Minimum 3 years of proven experience in media sales, with a strong track record of hitting revenue targets</li> <li>Demonstrated ability to sell advertising or sponsorship within a broadcast and/or digital media environment</li> <li>Strong commercial acumen with experience structuring, negotiating, and closing complex deals</li> <li>Excellent verbal and written communication skills in English</li> <li>Self-motivated, target-driven, and highly organised with the ability to manage multiple accounts simultaneously</li> <li>Proficiency with CRM tools and Microsoft Office / Google Suite</li> <li>Valid driver's licence and willingness to travel within South Africa as required</li> </ul> <p><strong>Even better if</strong></p> <ul> <li>Experience in sports media sales — including broadcast rights, sports sponsorships, or stadium/event advertising</li> <li>Familiarity with subscription-based or OTT (over-the-top) platform sales and marketing</li> <li>Existing network within the South African media, agency, or sports industry</li> <li>Understanding of digital advertising ecosystems including programmatic, social, and video advertising</li> <li>Relevant tertiary qualification in Marketing, Business, Communications, or a related field</li> </ul> <p><strong>What's in it for you</strong></p> <ul> <li>A competitive salary + individual performance based bonuses every quarter</li> <li>20 days annual leave + public holidays</li> <li>Our core working hours are 10am-3pm in your local time zone with flexibility outside of this</li> <li>South African employment contract</li> <li>Referral bonuses &amp; flash bonuses</li> <li>Top of the line equipment</li> <li>Annual company retreats to provide great internal networking opportunities</li> </ul> <div id="message-list_1765290593.382699" class="c-virtual_list__item" data-qa="virtual-list-item" data-item-key="1765290593.382699"> <div class="c-message_kit__background p-message_pane_message__message c-message_kit__message" data-qa="message_container" data-qa-unprocessed="false" data-qa-placeholder="false"> <div class="c-message_kit__hover" data-qa-hover="true"> <div class="c-message_kit__actions c-message_kit__actions--default"> <div class="c-message_kit__gutter"> <div class="c-message_kit__gutter__right" data-qa="message_content"> <div class="c-message_kit__blocks c-message_kit__blocks--rich_text"> <div class="c-message__message_blocks c-message__message_blocks--rich_text" data-qa="message-text"> <div class="p-block_kit_renderer" data-qa="block-kit-renderer"> <div class="p-block_kit_renderer__block_wrapper p-block_kit_renderer__block_wrapper--first"> <div class="p-rich_text_block"> <p class="p-rich_text_section">If you're interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>

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