Internet Sales Manager / Traffic Manager - North Point Volvo
Sonic AutomotiveRole Overview
Sonic Automotive is hiring a entry-level Internet Sales Manager / Traffic Manager - North Point Volvo. This is a full-time role in Alpharetta. Part of Sonic Automotive's Brand hiring, posted 3 days ago. Full responsibilities, required qualifications, and the apply link are listed in the description below.
Salary Context
Salary is not disclosed in this posting. Market median for Entry Level-level Brand roles is $79k-$193k (based on 34 comparable listings). Many employers share specifics during the interview process or after an initial screen.
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Job description
The Internet Sales Manager is responsible for three primary areas: ensuring 100% Traffic Management Playbook compliance, owning in-store structure, and maintaining Sonic Brand KPI performance.
They will work side-by-side with dealership teammates and Brand Traffic Management Director to identify strengths and opportunities in each of the areas listed above. The Traffic Manager will assist the store in executing to increase overall Traffic Management performance, dealership sales, and profitability.
This position also works laterally with other management personnel in the dealership, with emphasis on New and Used Vehicle Operations. This is to bring a comprehensive analysis and well-rounded resource to the assigned departments.
Duties and Responsibilities:
- Maintains a thorough understanding of Traffic Management
- Assists store in identifying and addressing low performing areas in comparison to individual KPI’s, targets, and objectives
- Partners with TMD’s and General Managers to implement action plans based on opportunities, and hold teams accountable to achieving defined objectives
- Drives standardization of traffic management processes at the department level
- Effectively communicates traffic management changes and enhancements to all applicable department teammates
- Partners with TMD and eLead support team to resolve issues and complete requests
- Outline precise growth plans in the department to achieve KPI’s, metrics, and awards
- Perform monthly traffic management full audit. The scorecard can be found in the Traffic Management Playbook Chapter 1 – Overview, KPI’s Support
- Facilitates weekly internet traffic management meeting. Guidance structure is in Traffic Management Playbook Chapter 7 Internet
- Mystery shops our competitors weekly as well as our own departments to ensure lead performance is handled with precision
- Review call performance daily through CallRevu
- Inspect website (mobile and desktop), check for accuracy and quality (i.e., specials, photos etc.)
- Holds management and sales teammates accountable for achieving results and hitting KPI targets
- Trains, coaches, mentors, and develops teammates where needed
- Minimum 2 years of automotive retail management
- Minimum 2 years training and development (store and/or corporate level)
- Able to set priorities, multi-task, achieve goals and obtain buy-in
- Ability to identify opportunities and create action plans to improve sales performance
- Proficient in CDK CRM (Elead)
- Exceptional communication skills, both written and verbal
- Ability to establish and maintain strong internal and external relationships
- Strong organizational and analytical skills, including: planning strategy, problem solving and root cause identification
- Experience in developing strategies and communication
- Experience in group facilitation, coaching and leading teams
- Must be technology savvy and current on business trends
- Must be adaptable to change
- Proficient in Microsoft Word, Excel, PowerPoint, and Outlook
It's time to make the most important move of your career. From our cooperative team-based approach; to our more than 1,000 internal advancements each year, it's easy to see the difference. When you join our organization, you'll enjoy comprehensive training, competitive compensation, and unparalleled benefits. Simply put, you'll experience the best that a career in the automotive industry has to offer.
All your information will be kept confidential according to EEO guidelines.
About Sonic Automotive
Sonic Automotive
sonicautomotive.com
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Frequently Asked Questions
How do I apply for the Internet Sales Manager / Traffic Manager - North Point Volvo position at Sonic Automotive?
Use the Apply button above to submit your application directly to Sonic Automotive. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the Internet Sales Manager / Traffic Manager - North Point Volvo position at Sonic Automotive located?
This position is based in Alpharetta. Sonic Automotive has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
What does a Internet Sales Manager / Traffic Manager - North Point Volvo at Sonic Automotive earn?
Sonic Automotive has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Internet Sales Manager / Traffic Manager - North Point Volvo role at Sonic Automotive posted?
This role was posted on July 9, 2026 (3 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
Is the Internet Sales Manager / Traffic Manager - North Point Volvo role at Sonic Automotive entry-level?
Yes. This is an entry-level position. Strong candidates typically have 0-2 years of relevant work experience, internships, or significant project work. Read the full description for any specific qualification requirements Sonic Automotive has listed.
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