Senior Demand Generation Manager

SENIOR DEMAND GENERATION MANAGER

Location: Canada | Remote

Department: Marketing | Demand Generation

Reports To: Salvatore Giliberto | Senior Director of Demand Generation https://www.linkedin.com/in/sgiliberto/

Type: Permanent | Full-Time

ABOUT SOLINK

At Solink, our mission is to safeguard what matters most. We provide businesses with the tools to know sooner and act faster by transforming video security into real-time operational insights.

Our cloud-based platform integrates seamlessly with your existing cameras and systems, turning them into intelligent sensors that detect and interpret key moments. This empowers teams to make data-driven decisions, enhance security, and improve operational efficiency.

Trusted by over 30,000 locations across 32+ countries - including brands like McDonald’s and JYSK - Solink delivers clarity when it counts. Our solutions help businesses reduce shrink, optimize performance, and respond proactively to potential threats.

We're growing rapidly, earning industry recognition, and scaling with purpose. We’ve been recognized by Deloitte’s Fast 50™ and Fast 500™, Business Intelligence Group, and as one of Ottawa’s Best Places to Work. And we’re just getting started!

THE ROLE

We are seeking a results-driven Senior Demand Generation Manager to lead and scale integrated demand generation programs that drive pipeline growth, accelerate revenue, and strengthen market presence. This strategic and hands-on role will own the planning, execution, optimization, and measurement of multi-channel campaigns across the buyer journey.

The ideal candidate has a strong background in B2B SaaS demand generation, excels at collaborating with Sales and Marketing teams, and is comfortable leveraging marketing automation, CRM systems, and account-based marketing (ABM) technologies to drive measurable business outcomes.

This role requires a willingness and ability to travel for industry events, customer engagements, field marketing initiatives, and team meetings as needed.

WHAT YOU’LL BE DOING:

DEMAND GENERATION STRATEGY & EXECUTION

• Develop and execute integrated demand generation strategies that drive qualified leads, pipeline creation, and revenue growth.
• Own end-to-end campaign planning, execution, optimization, and reporting across digital, field, partner, and content marketing channels.
• Design and manage full-funnel programs that support lead acquisition, nurturing, conversion, and customer expansion objectives.
• Continuously test and optimize messaging, audience segmentation, channels, and campaign performance.

PIPELINE & REVENUE GROWTH

• Partner closely with Sales leadership to align marketing initiatives with pipeline and revenue goals.
• Establish lead management processes and service level agreements (SLAs) between Marketing and Sales.
• Monitor campaign influence on pipeline generation, sales velocity, conversion rates, and revenue contribution.
• Identify opportunities to improve lead quality and overall funnel performance.

ACCOUNT-BASED MARKETING (ABM)

• Support and execute account-based marketing programs targeting strategic accounts and buying committees.
• Collaborate with Sales to identify target account lists, buying personas, and engagement strategies.
• Utilize ABM platforms and intent data to increase account engagement and pipeline creation.

MARKETING OPERATIONS & ANALYTICS

• Manage campaign execution through marketing automation and CRM platforms.
• Maintain campaign attribution models and reporting frameworks.
• Analyze performance data and deliver actionable recommendations to stakeholders.
• Develop dashboards and executive reporting on key demand generation metrics.

A LITTLE BIT ABOUT YOU:

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 6–10 years of experience in B2B demand generation, growth marketing, or pipeline marketing roles.
• Proven experience in a B2B SaaS environment with demonstrated success driving measurable pipeline and revenue outcomes.
• Strong experience developing and executing multi-channel demand generation campaigns.
• Hands-on experience with:
• HubSpot
• Salesforce CRM
• Strong understanding of lead lifecycle management, marketing attribution, and funnel optimization.
• Experience partnering closely with Sales teams and revenue organizations.
• Excellent analytical, project management, and communication skills.
• Willingness and ability to travel up to 10–20% for business purposes, including conferences, customer events, and team meetings.

WHAT SUCCESS LOOKS LIKE:

• Consistently meets or exceeds pipeline and revenue contribution targets.
• Drives measurable improvements in lead quality, conversion rates, and campaign ROI.
• Builds strong alignment with Sales to accelerate pipeline growth and opportunity creation.
• Successfully executes and optimizes multi-channel demand generation and ABM programs.
• Leverages HubSpot, Salesforce, and marketing technology to deliver scalable, data-driven results.
• Establishes themselves as a trusted partner across Marketing, Sales, and Revenue Operations.

NICE TO HAVES:

• Experience with Account-Based Marketing (ABM) platforms, such as:
• 6sense
• Demandbase
• Terminus
• RollWorks
• Experience with intent data platforms and account intelligence tools.
• Familiarity with paid media, content syndication, and webinar programs.
• Experience in high-growth SaaS or technology companies.
• Knowledge of revenue operations and advanced attribution methodologies.

SECURITY REQUIREMENTS

• Candidates must undergo a criminal records check upon hire;
• Be a Canadian Citizen (dual citizens included), or eligible to work in Canada;
• Be willing to comply with Solink’s own security policies and standards.

OUR VALUES

We do things the Solink way:

• Act with URGENCY – Our customers move fast, so we do too.
• Deliver with QUALITY – We sweat the details and hold a high bar.
• Win with TEAM – No egos. Just outcomes, built together.
• Lead with TRUST – We earn it through clarity, consistency, and care.

These aren’t just words—they shape how we hire, lead, and grow.

WHY SOLINK?

We’re not just building tech - we’re building a place where great people do great work.

• Clarity and trust: Where the role allows, we support flexibility in how and where work gets done - and we’re upfront about what’s required.
• Meaningful equity: Every full-time, permanent employee has a stake in our growth.
• Comprehensive benefits: Fully paid health & dental (no waiting period) + $500 health spending account.
• Wellness support: Monthly reimbursement for fitness, wellness, or mental health programs.
• Growth through merit: Advancement is based on contribution, initiative, and the ability to raise the bar - together.
• Candid culture: Clear expectations, honest feedback, and no politics.
• Social connection: From So-learns to Solink-o and So-lunches, we stay connected in ways that actually feel fun.

WHAT TO EXPECT FROM THE HIRING PROCESS

We respect your time and value transparency. Here’s a general idea of what to expect:

1. Intro call with our Talent Team

2. Interview with the Hiring Manager

3. Role-relevant task or case (if applicable)

4. Final interviews with cross-functional team members

5. Reference Checks

6. Offer & onboarding 🎉

PLEASE NOTE: THIS IS SUBJECT TO CHANGE AT ANY POINT IN THE RECRUITMENT PROCESS BASED ON THE NEEDS OF THE BUSINESS.

HOW TO APPLY

Submit your resume and a short cover letter via our [Careers Page https://solink.com/careers/]. Let us know what excites you about this role, and how you’d help move Solink forward.

NOTICE: SOLINK USES ARTIFICIAL INTELLIGENCE (AI) TO SCREEN, ASSESS, AND/OR SELECT CANDIDATES FOR THIS POSITION.

SOLINK IS AN EQUAL OPPORTUNITY EMPLOYER. WE’RE COMMITTED TO BUILDING A DIVERSE AND INCLUSIVE WORKPLACE. IF YOU REQUIRE ACCOMMODATION DURING THE SELECTION PROCESS, PLEASE LET US KNOW.