Eloqua Developer / Marketing Automation Specialist

Role Overview:

We are looking for an experienced Eloqua Developer / Marketing Automation Specialist responsible for designing, developing, executing, and optimizing automated B2B marketing campaigns using Oracle Eloqua. The candidate will support demand generation, lead nurturing, CRM integration, and marketing operations by partnering with Marketing, Sales, CRM, and Data teams.

What You Will Do at Sogeti:

Eloqua Campaign Development & Management

• Design, build, test, deploy, and optimize automated marketing campaigns using Oracle Eloqua.
• Develop multi-step nurture workflows, triggered communications, and customer engagement journeys using Campaign Canvas and Program Canvas.
• Manage campaign execution lifecycle including configuration, testing, deployment, monitoring, and optimization.

Asset Development & Management

• Create and manage Eloqua assets including:
• Emails
• Landing Pages
• Forms
• Templates
• Dynamic Content
• Personalization components
• Develop and maintain email and landing page templates using HTML/CSS.

Lead Management & Marketing Automation

• Implement and maintain lead lifecycle processes including:
• Lead capture
• Lead scoring
• Lead nurturing
• Lead qualification
• Lead routing to Sales
• Configure automation programs to improve demand generation and sales engagement.

CRM Integration & Data Management

• Support and enhance Eloqua integration with CRM platforms (Salesforce preferred).
• Configure and troubleshoot CRM synchronization, field mappings, and data flow issues.
• Ensure seamless lead flow between Eloqua, CRM, and downstream applications.
• Work with Salesforce objects including Leads, Contacts, Accounts, Campaigns, and Opportunities.
• Develop and maintain Custom Data Objects (CDOs), data imports, exports, and integrations.

Advanced Eloqua Development

• Build advanced Eloqua programs and automation workflows.
• Support Eloqua API-based integrations with CRM and enterprise platforms.
• Manage Custom Data Object development and complex data-driven automation requirements.
• Troubleshoot platform, integration, and campaign issues.

Data Segmentation & Analytics

• Build audience segmentation strategies for targeted campaigns.
• Maintain data quality, governance, and hygiene within Eloqua.
• Analyze campaign performance metrics including engagement, conversion rates, and ROI.
• Provide reporting insights and recommendations for campaign optimization.

Compliance & Best Practices

• Ensure marketing automation processes comply with GDPR, CCPA, CAN-SPAM, and data privacy requirements.
• Maintain Eloqua best practices around scalability, security, and platform governance.

What You Will Bring:

• 3–5+ years of experience with Oracle Eloqua development, administration, or marketing operations.

Strong hands-on experience with:

• Eloqua Campaign Canvas & Program Canvas
• Advanced Programs
• Custom Data Objects (CDOs)
• Lead Scoring & Lead Management
• Segmentation & Data Management
• Email and Landing Page Development
• CRM Integration (Salesforce preferred)
• Marketing Automation Operations
• Strong understanding of B2B sales and marketing processes.
• Experience with HTML, CSS, and basic JavaScript.
• Understanding of APIs, integrations, and data synchronization concepts.
• Ability to analyze campaign data and provide actionable insights.

Preferred Skills

• Salesforce Sales Cloud experience.
• Oracle Eloqua certification.
• Experience supporting global marketing automation platforms.
• Account-Based Marketing (ABM) knowledge.
• Agile/Scrum delivery experience.
• Strong collaboration skills working with Marketing, Sales, CRM, and IT teams.

About Sogeti

Part of the Capgemini Group, Sogeti makes business value through technology for organizations that need to implement innovation at speed and want a local partner with global scale. With a hands-on culture and close proximity to its clients, Sogeti implements solutions that will help organizations work faster, better, and smarter. By combining its agility and speed of implementation through a DevOps approach, Sogeti delivers innovative solutions in quality engineering, cloud and application development, all driven by AI, data and automation.

Become Your Best | www.sogeti.us

Disclaimer

Capgemini is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law.

This is a general description of the Duties, Responsibilities and Qualifications required for this position. Physical, mental, sensory or environmental demands may be referenced in an attempt to communicate the manner in which this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Capgemini will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodations do not pose an undue hardship.

Capgemini is committed to providing reasonable accommodation during our recruitment process. If you need assistance or accommodation, please reach out to your recruiting contact.

Please be aware that Capgemini may capture your image (video or screenshot) during the interview process and that image may be used for verification, including during the hiring and onboarding process.

Click the following link for more information on your rights as an Applicant http://www.capgemini.com/resources/equal-employment-opportunity-is-the-law

Applicants for employment in the US must have valid work authorization that does not now and/or will not in the future require sponsorship of a visa for employment authorization in the US by Capgemini.

Capgemini discloses salary range information in compliance with state and local pay transparency obligations. The disclosed range represents the lowest to highest salary we, in good faith, believe we would pay for this role at the time of this posting, although we may ultimately pay more or less than the disclosed range, and the range may be modified in the future. The disclosed range takes into account the wide range of factors that are considered in making compensation decisions including, but not limited to, geographic location, relevant education, qualifications, certifications, experience, skills, seniority, performance, sales or revenue-based metrics, and business or organizational needs. At Capgemini, it is not typical for an individual to be hired at or near the top of the range for their role. The base salary range for the tagged location is $120,000 - $145,000.

This role may be eligible for other compensation including variable compensation, bonus, or commission. Full time regular employees are eligible for paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.