Digital Marketing Specialist - Healthcare

Job Title: Digital Marketing Specialist – HealthcareJob Overview

We are seeking a skilled Digital Marketing Expert with experience in the healthcare industry. The candidate will be responsible for developing and executing digital strategies to promote healthcare services, increase patient engagement, and generate qualified leads while ensuring compliance with healthcare regulations.

Key Responsibilities

• Develop and execute digital marketing campaigns for hospitals, clinics, or healthcare services
• Manage paid campaigns on platforms like Google Ads, Facebook, Instagram, and YouTube
• Plan and implement SEO strategies to improve website visibility for healthcare-related searches
• Create and manage content including blogs, patient education materials, and social media posts
• Ensure all marketing content complies with healthcare advertising regulations and ethical standards
• Optimize landing pages for patient conversions (appointments, inquiries)
• Track and analyze campaign performance using tools like Google Analytics
• Run targeted campaigns for services such as diagnostics, specialties, or wellness programs
• Manage online reputation, including reviews and ratings
• Collaborate with doctors, medical staff, and internal teams for accurate content creation

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Healthcare Management, or related field
• 2–5+ years of digital marketing experience (healthcare preferred)
• Strong understanding of SEO, SEM, PPC, and social media marketing
• Experience in patient lead generation and engagement strategies
• Familiarity with tools like SEMrush or Ahrefs
• Knowledge of healthcare compliance and privacy guidelines (e.g., patient data protection)
• Excellent communication and analytical skills

Preferred Qualifications

• Experience working with hospitals, clinics, or healthcare startups
• Knowledge of medical terminology
• Experience with CRM and marketing automation tools
• Basic design skills using Canva or Adobe Photoshop

Key Performance Indicators (KPIs)

• Cost per patient acquisition
• Appointment bookings and conversions
• Website traffic and engagement
• ROI on marketing campaigns
• Patient retention and engagement rates

Work Environment

• Full-time position
• Collaborative work environment with coordination between marketing teams and healthcare professionals

How to Apply

Interested candidates can send their resumes to hr@socialpostdigital.com

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹50,000.00 per month

Work Location: In person