About Sherwani King

Sherwani King is a bespoke South Asian formalwear brand with showrooms in the United Kingdom (Solihull) and Canada (Mississauga), serving clients across the UK, US, and Canada through in-person and virtual consultations. We make sherwanis, kurtas, and suits that people wear to the most important days of their lives.

We're building out our India team and need a Content & Creative Producer to own the full visual and content output of the brand.

Why this role matters

Our visuals are the front end of the business. Every Reel, every product image, every campaign graphic, every email banner — that's the brand the customer meets before they ever walk into a showroom or join a consultation. We're hiring one person to own that end-to-end, consistently, as a proper function with its own rhythm. Not a freelancer juggling clients. A dedicated brand voice in visual form.

You'll be the bridge between what's happening in our showrooms (fittings, new arrivals, customer moments) and what the world sees on our channels.

What you'll produce

Social content: Instagram Reels (converting raw footage from UK and Canada store managers into polished, paced, branded short-form video), TikTok short-form content, YouTube Shorts, Instagram and Facebook static posts, carousels and Stories, and trend-aware seasonal content for wedding season, festive periods, and seasonal collections.

Visual design: Product graphics for website and social, promotional banners and campaign creative, seasonal lookbook and collection imagery, email and newsletter visuals, and print-ready collateral when needed (in-store, lookbooks, business cards).

Ad creative: Static and motion creative for Meta, TikTok, and Google ad campaigns, multiple creative variants for testing, and iteration on creative based on briefs from the founder.

Brand operations: Maintain the content calendar across channels, liaise with UK and Canada store managers for footage and customer moments, coordinate with India sourcing lead on new product launches, uphold brand consistency across every touchpoint. AI-first production pipeline: OpenArt, Sora, Runway, Midjourney, ChatGPT, ElevenLabs — whatever tool gets us to better output faster.

What you won't do

This role is about creative production, not paid media strategy. You won't be running ad campaigns, managing budgets, or owning performance analytics — the founder handles that side. You produce the creative; we deploy it.

You'll be a fit if you have

2-5 years of experience in content production, social media management, video editing, graphic design, or a creative producer role for a brand or agency. A portfolio that demonstrates a real visual eye — not just template work. Native fluency with short-form video editing (CapCut, Adobe Premiere Pro, DaVinci Resolve, Final Cut, or equivalent). Working proficiency with graphic design tools (Photoshop, Illustrator, Canva, Figma). Demonstrable use of AI content tools in your recent work — your portfolio should include AI-generated or AI-assisted output. The ability to take a brief and run with it independently. Comfort working across time zones with a small, international team. Strong written and spoken English.

Strongly preferred

Bridal, fashion, luxury, or wedding category experience. Indian wedding industry exposure. E-commerce content background (product photography direction, listing imagery, conversion creative). Experience working with multiple stakeholders across geographies. Motion graphics or animation skills (After Effects, Lottie).

Open to candidates from these backgrounds

Content Manager, Social Media Manager, Video Editor, Creative Producer, Visual Content Producer, Multimedia Designer, Graphic Designer with strong video skills, Digital Content Creator, Brand Designer, or Motion Designer. If you've been doing some combination of social, video, and design for a brand or creator and want a single, focused brand to call home — this is that role.

Working setup

Fully remote, India-based. Standard working hours should overlap with UK afternoon and India evening, with occasional flex for Canada team coordination. We provide AI tool subscriptions and any production software you need. This is a full-time, permanent position, not contract-to-hire.

How to apply

Send the following: 1) Your CV. 2) A link to your portfolio — showreel, Behance, Instagram, Google Drive folder, whichever shows your work best. 3) A short note (3-4 sentences) answering: What's the first piece of content you'd make for Sherwani King, and why?

Applications without a portfolio link will not be reviewed.

Sherwani King is an equal opportunity employer.

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits

• Cell phone reimbursement
• Flexible schedule
• Internet reimbursement
• Paid time off
• Work from home

Experience

• Content creation: 2 years (Required)

Work Location: Remote