Marketing Operations

About the Role

Securitize is looking for a Marketing Operations Manager to own the systems, data, and processes that power our marketing function. This is a critical infrastructure role — you will be the person who ensures our marketing stack is integrated and humming, our campaigns are tracked and attributable, and our team has the reporting it needs to make confident decisions.

You will work closely with Marketing, Sales, and Revenue Operations to build scalable workflows, maintain data integrity across our CRM and marketing automation platforms, and continuously improve how we measure marketing's contribution to pipeline and revenue. This is an IC role for someone who is equal parts technical and analytical — a systems thinker who also executes.

Responsibilities

Marketing Technology & Stack Management

• Own day-to-day administration of Securitize's marketing automation platform (e.g., HubSpot) including list management, workflow automation, lead scoring, and platform hygiene.
• Manage integrations between marketing automation, CRM (Salesforce), event platforms, and other tools in the stack — ensuring clean, reliable data flow across systems.
• Evaluate, implement, and maintain marketing technology tools; serve as the internal expert and point of contact for marketing platform questions.
• Partner with Sales/Revenue Ops to align on lead handoff processes, lifecycle stage definitions, and CRM field mapping.

Campaign Operations & Execution

• Build and manage campaign infrastructure: email nurture workflows, lead capture forms, landing pages, UTM frameworks, and campaign tracking.
• Support institutional, content, and events marketing teams with operational execution — ensuring every campaign is properly tracked, segmented, and measurable.
• Own list segmentation and audience management to ensure the right messages reach the right audiences across institutional, issuer, and retail segments.
• Maintain and enforce email compliance standards (CAN-SPAM, GDPR) and deliverability best practices.

Reporting, Analytics & Attribution

• Build and maintain marketing dashboards and reports that track pipeline contribution, campaign performance, channel ROI, and funnel conversion rates.
• Own marketing attribution modeling — working with Sales and RevOps to ensure accurate multi-touch attribution across the buyer journey.
• Deliver regular reporting to marketing leadership and cross-functional stakeholders on key performance metrics.
• Identify gaps in data coverage and proactively implement solutions to improve measurement accuracy.

Process & Enablement

• Document and maintain standard operating procedures (SOPs) for core marketing ops workflows — campaign builds, QA checklists, launch processes, and reporting cadences.
• Onboard marketing team members to tools and processes; serve as the internal trainer and resource for marketing platform usage.
• Continuously identify and implement process improvements that increase speed, accuracy, and scale across the marketing function.

Required Qualifications

• 4+ years of marketing operations experience, ideally in a B2B fintech, financial services, or high-growth technology company.
• Hands-on expertise with HubSpot (or comparable marketing automation platform such as Marketo or Pardot) — including workflows, lead scoring, forms, and reporting.
• Solid working knowledge of Salesforce CRM — comfortable with field mapping, lead/contact/opportunity objects, and campaign influence reporting.
• Strong understanding of campaign tracking fundamentals: UTM parameters, attribution models, and funnel analytics.
• Experience building marketing dashboards in tools such as HubSpot, Salesforce, Looker, or similar.
• Detail-oriented and data-driven — you catch errors before they ship and trust numbers over gut instinct.
• Able to manage multiple concurrent projects independently in a fast-paced, fully remote environment.

Nice to Have

• Experience supporting marketing to institutional financial services audiences (asset managers, RIAs, wealth platforms, broker-dealers).
• Familiarity with ABM platforms such as Demandbase or 6sense.
• Experience with event technology platforms (Splash, Cvent, or similar) and their integration with marketing automation.
• Working knowledge of SQL or BI tools for deeper data analysis.
• Prior experience in a regulated industry where compliance considerations affect marketing execution.