Email Marketing Specialist-YAMM, Gsuit, Mail Merge (India)

1 to 4 Yrs

Noida

Salary : ₹25,000.00 - ₹40,000.00 per month

Posted on 24 Feb, 2026

Job Description

Job Profile: Email Marketing Specialist-YAMM, Gsuit, Mail Merge

Responsbilities

Job Title: Email Marketing Specialist

Company: TradeFlock (Parental Company of SDAD Technology Pvt. Ltd.)

Location: Sector-132, Noida

Job Type: Full-time

Working Days: Monday to Friday

About Us

TradeFlock is a leading business magazine providing valuable insights, industry trends, and expert advice to entrepreneurs, business owners, and corporate decision-makers. As we expand our reach, we’re looking for a dedicated Email Marketing Specialist to help drive engagement, increase readership, and support our business goals through effective and innovative email marketing strategies.

Job Description

As an Email Marketing Specialist at TradeFlock, you will be responsible for creating, managing, and optimizing email campaigns that engage our diverse audience. You will leverage tools like YAMM, G Suite, and Mail Merge, Bulk mail to create personalized and high-impact email campaigns that resonate with our subscribers. Your role will require creativity, strong technical skills, and a keen eye for data-driven decision-making.

Key Responsibilities:

• Email Campaign Creation & Management: Design and implement email campaigns using YAMM (Yet Another Mail Merge), G Suite, Bulk Mail, and Mail Merge to deliver personalized, targeted messages to our audience, ensuring high engagement rates.
• Audience Segmentation: Use Google Sheets and YAMM to segment audiences based on data points such as behavior, demographics, and engagement history. Tailor content to specific segments for better response rates.
• Email List Management: Maintain and manage email lists through Google Sheets, ensuring they are clean, up-to-date, and properly segmented to avoid bounces and improve deliverability.
• Campaign Tracking & Optimization: Monitor the performance of email campaigns through Google Analytics and G Suite tools. Conduct A/B testing of subject lines, content, and CTAs to improve open rates, click-through rates, and conversions.
• Automation & Workflows: Set up automated workflows using YAMM and G Suite, including welcome emails, drip campaigns, and lead nurturing series, ensuring timely follow-ups and ongoing audience engagement.
• Personalization & Mail Merge: Use Mail Merge techniques in G Suite to personalize mass emails, addressing individual recipients by name, location, or other relevant data points to drive higher engagement.
• Reporting & Analysis: Generate detailed reports on email campaign performance and identify trends and areas for improvement. Share insights with the marketing team to optimize future campaigns.

Required Skills and Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.
• Proven experience (2+ years) in email marketing, specifically using YAMM, G Suite, and Mail Merge.
• Strong proficiency in Google Sheets, especially for list management, segmentation, and analysis.
• Knowledge of email marketing platforms and tools (e.g., YAMM, G Suite, Google Analytics, and Mail Merge) for designing.
• Excellent understanding of email marketing best practices, including deliverability, subject line crafting, and call-to-action strategies.
• Creative mindset and attention to detail to create visually appealing and effective email content.
• Strong written and verbal communication skills, with a focus on clear, concise, and engaging messaging.
• Experience in project management and meeting deadlines in a fast-paced environment.

Preferred Skills:

• Familiarity with email automation tools and integrations within G Suite.
• Knowledge of A/B testing methodologies and email optimization techniques.
• Experience working in the publishing, media, or business industries.

Benefits

• Competitive salary with performance-based incentives.
• Adaptable working hours and the option for remote work.
• Professional development opportunities and a supportive team environment.
• Health Insurance (where applicable).
• Paid time off (PTO) and company holidays.

Job Types: Full-time, Permanent

Benefits

• Commuter assistance
• Health insurance
• Paid sick time
• Paid time off
• Provident Fund

Experience

• total work: 2 years (Required)

Work Location: In person

Keyskills

Email marketing Specialist

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