Senior Digital Marketing Specialist

**Overview:**

SAP NS2 is seeking a Senior Digital Marketing Specialist to join our Marketing & Communications team. As part of a small, agile team, you'll take on a broad, hands-on role with meaningful ownership and visibility across initiatives. In this role, you'll lead the development and execution of digital strategies that elevate our brand across digital and traditional platforms, like LinkedIn, X (formerly Twitter), YouTube, and our website. **Responsibilities:**

• Plan, create, and manage integrated marketing campaigns across digital and traditional channels, including social media, physical advertising, and news outlets. * Manage social media platforms (LinkedIn, X, YouTube, etc. ), support engagement, monitor trends, and expand our digital footprint. * Create engaging content for social media platforms, external websites, and promotional opportunities. * Ensure consistent branding and messaging across all digital channels. * Collaborate cross-functionally with sales, product strategy, security and other stakeholders to align digital strategies. * Stay ahead of U.S. Government trends, analyze performance metrics, and propose innovative strategies to boost online presence and strengthen our brand identity through creative multimedia. * Manage digital media calendars to ensure timely execution of content. **Qualifications:**
• 7 years of digital marketing experience, with a strong focus on campaigns for B2B enterprise audiences in the software and tech industries. * Strong written communication skills. * Proven success in building brand visibility through digital campaigns, especially in tech or software environments. * Proficient with major social media tools and platforms (e.g., LinkedIn, X, YouTube). * Proficient in Microsoft Office Suite, Adobe Creative Suite, and project management platforms. **Benefits:**
• Targeted annual combined range for this position is $100,000-216,000 USD. * Opportunity to work with a global market leader in business software and related services. * Flexible working models and commitment to personal development. * Inclusive culture with a focus on health and well-being. * Accessibility accommodations available for applicants with physical and/or mental disabilities