Digital Marketing Specialist (Paid Ads)

Job Title: Digital Marketing Specialist

Job Description

We are looking for a performance-driven Digital Marketing Specialist with 2+ years of experience to execute, manage, and optimize digital marketing campaigns. The ideal candidate should have hands-on expertise across multiple digital channels and a strong understanding of data-driven marketing strategies.

Key Responsibilities:

• Plan and execute digital marketing campaigns across SEO/SEM, email marketing, social media, and display advertising
• Manage and optimize paid campaigns (Google Ads, PPC) to maximize ROI
• Design, build, and maintain the company’s social media presence
• Monitor website performance and improve conversion rates through data analysis
• Execute SEO strategies to improve organic rankings and traffic
• Manage online brand and product campaigns to enhance visibility and engagement
• Coordinate with internal teams for website updates and optimization
• Track, analyze, and report campaign performance using tools like Google Analytics
• Stay updated with the latest trends and best practices in digital marketing

Desired Candidate Profile:

• Bachelor’s/Master’s degree in Marketing or a related field
• 2+ years of proven experience in digital marketing
• Strong hands-on experience in SEO, SEM, PPC, and social media marketing
• Experience in setting up and optimizing Google Ads campaigns
• Familiarity with email marketing tools and marketing automation platforms
• Solid understanding of website analytics tools (e.g., Google Analytics)
• Strong analytical mindset with attention to detail
• Good communication and coordination skills

Job Types: Full-time, Walk-In

Pay: Up to ₹45,000.00 per month

Benefits

• Health insurance

Application Question(s):

• Last or Current CTC?
• Expected CTC?
• Notice Period?

Education

• Bachelor's (Required)

Experience

• Digital marketing: 1 year (Required)
• total work: 1 year (Preferred)

Work Location: In person