PR Strategist - AdFarm

You don’t make it 40+ years in this business without good people behind you. At AdFarm, we are driving the evolution of agriculture, and it starts with hiring the right individuals. We are the bridge between farmers and the brands that serve them. Companies come to us for strategic planning, creative services, public relations, media planning, marketing science, content creation and research. If you’re ready to be a part of a team that does these things, and does them well, we should chat. We partner with everyone from crop protection, nutrition and seed companies to technology, sustainability, food and animal health brands. If you’re in that space, or want to head that direction, this role will be a great fit.

You will love it here if you follow these GUIDEPOSTS:

Are you being agile? Change is inevitable, whether it’s from the client, or the industry as a whole. Are you ready to get the job done well, on time and on budget? We’re all about developing and following processes that keep our teams effective and our clients happy.

Are you being smart? Knowing what to ask, how to start and what resources you have to solve problems are essential. Invest in yourself and keep up with the ever-evolving world of our clients and the wider communications industry.

Are you being helpful? If you know the ad and ag industries, you know it gets hectic sometimes. Are you ready to pitch in when it counts and do whatever it takes to deliver amazing work for our client partners? Be ready to have direct conversations when needed and set clear expectations for you, your supervisor and your team.

As the Public Relations Strategist, you will have a strong background in corporate communications, writing and content creation, a proactive communicator and strategic thinker who can seamlessly blend PR expertise with social media know-how. This role will play a key part in shaping client narratives, securing high-impact media placements, and elevating thought leadership within the agriculture and food sectors. You’ll love coming to work every day if you Get, Want, and have the Capacity to be accountable to the following:

• Trends
• Execution
• Analysis & Recommendations
• Strategy
• Collaboration

You’ll have success here if you value clear processes and feel qualified based on having 5+ years of experience in doing the following things:

• Develop and execute cohesive PR and social media strategies that align with client goals, brand voice, and campaign objectives.
• Lead the strategic direction for PR and social media initiatives, ensuring integration across all marketing and communication efforts.
• Manage reputation and crisis communication, monitoring brand sentiment and guiding proactive and reactive messaging to protect and enhance client reputation.
• Ensure brand consistency across all social content, press materials, messaging, and audience touchpoints.
• Collaborate closely with strategy, creative, and account teams to ensure cohesive storytelling and unified execution.
• Build relationships with internal teams and external partners, supporting smooth workflows and strong alignment.
• Drive audience growth, engagement, and community loyalty across key social platforms and relevant media outlets.
• Use analytics tools to assess performance, identify optimization opportunities, and adjust strategies to improve results.
• Analyze campaign performance across earned and owned media channels, delivering insights that refine ongoing and future strategies.
• Communicate clearly and effectively across disciplines, ensuring stakeholders understand performance, opportunities, and recommendations.

We train our team to help them succeed, and everyone on our team helps with our success. In this role, you’ll need to come to the table with the following skills and qualifications:

• 5+ years in PR, social media strategy, communications, or digital marketing (agency experience preferred).
• Bachelor’s degree in communications, marketing, PR, journalism, or a related field.
• Ability to translate brand goals into compelling narratives, pitches, social campaigns, and community engagement initiatives.
• Experience monitoring sentiment and navigating both proactive and reactive communication moments.
• Able to present insights clearly, collaborate across teams, and build strong internal relationships.
• Comfortable using analytics tools to evaluate performance, extract insights, and shape strategic recommendations.
• Ability to respond quickly to trends, cultural moments, and audience behavior shifts.
• Proven ability to work effectively with creative, strategy, and client service teams to execute integrated campaigns.
• Commitment to ensuring brand consistency, message clarity, and polished outputs.

Proactive in identifying opportunities, experimenting with new approaches, and elevating campaign strategy.

• We offer all Employee’s 3% RRSP contributions on an annual basis, a Health Spending Account, Health & Cell Phone Reimbursements, and we can offer a Hybrid working environment with a wonderful group of top talent individuals.

Culture is everything for us and so we do our best to hire according to alike values and mutual respects.

We are a TEAM and we are looking for like-minded individuals that are eager to contribute as such.