Manager, SDR

Overview At Roofr, we’re obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. Roofr’s CRM connects solutions—along with payments, material ordering, and more—into a seamless platform. We’re expanding and leading the market with innovative products. This position is for an existing vacancy. We’re looking for a highly operational, coaching-first SMB SDR Manager to lead our inbound SDR team. This team sits at the top of our revenue funnel—owning speed-to-lead, qualification, and early-stage customer experience for inbound prospects from our PLG and marketing channels. You will lead, coach, and develop a team of SMB SDRs while partnering closely with Marketing, Growth, RevOps, and Sales to optimize conversion across the funnel. What you get to do Hire, onboard, and develop a team of inbound SMB SDRs Build a high-performance, high-accountability team culture rooted in coaching and development Run regular 1:1s, call coaching, pipeline reviews, and performance management Own speed-to-lead, contact rate, qualification quality, and pipeline creation Optimize lead routing, prioritization, and follow-up processes Ensure SDRs deliver a world-class first impression of the company Partner with Growth and Marketing on lead flow, lifecycle stages, and MQL → SQL conversion Align on ICP, scoring models, and segmentation strategies Support webinar, demo request, trial, and hand-raiser follow-up motions Partner with SMB AEs and AMs to ensure high-quality handoffs Create feedback loops on lead quality and conversion Align on qualification criteria, discovery standards, and pipeline hygiene Own SDR dashboards and reporting (conversion rates, SLAs, pipeline contribution) Partner with RevOps to improve tooling, automation, and workflows Continuously test and optimize scripts, sequences, and talk tracks What you bring to the role 3–6+ years in B2B SaaS (PLG or inbound-led motion strongly preferred) 1–3+ years managing SDR/BDR teams Experience in SMB or high-velocity sales environments Proven success managing inbound SDR teams Strong coach who develops people, not just manages metrics Data-driven but people-first leadership style Deep understanding of funnel metrics and conversion levers Experience working closely with Marketing and RevOps Comfortable owning reporting, dashboards, and performance analysis Bonus Points Experience in construction tech, roofing, or home services SaaS Experience in PLG + sales-assisted conversion motions Familiarity with tools like Salesforce, HubSpot, Outreach, Gong, or similar Compensation Compensation Band: $95k-110k + 25% variable CAD Benefits and Perks What we offer (US + Canada) When you join our team, you’re making a career move. Here’s how we’ll support you in doing impactful work: Vacation/Paid Time Off 1st week of employment is mandatory PTO 1 Friday off per month (laundry days) Company-wide paid shutdown for the week between Christmas and New Year Flexible time off 80% employer-paid benefits in the U.S. and 100% employer-paid premiums for Extended Healthcare and Dental in Canada RRSP/401k match Generous Parental Leave policy Perks Annual company retreat with team-building activities Learning and development opportunities Home office setup stipend Internet and phone allowance Remote first culture Weekly Friday paydays AI Notice We are fans of AI to assist with job descriptions, notes, and interview prep. Use AI to research or prep for interviews, but meet candidates as real people. A live human reviews every application and conducts interviews. Important Notice We have been informed of an impersonation attempt using a fraudulent domain: roofrr.com. We will never ask for payment, bank details, or personal financial information as part of the application process. All legitimate job postings are on our official career site. Beware of offers from non-company emails or platforms. To ensure legitimacy, apply directly through our official careers page: roofr.com/careers. For questions, contact talent@roofr.com. Your safety and security are important to us. Roofr is an equal opportunity employer. We are committed to equal employment opportunity in the workplace regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. #J-18808-Ljbffr