Digital Marketing Specialist (Content, Social & WordPress)

About the Role

We’re not looking for someone to just “post content.”

We’re looking for someone who can build a digital presence that generates real leads.

RonOvations is a growing roofing and exterior construction company operating across three provinces. Right now, most of our business comes from referrals and insurance partners — your job is to change that.

If you understand how content turns into calls, messages, and booked jobs, you’ll fit right in.

What You’ll Be Doing

• Manage and grow our Instagram, Facebook, TikTok, and YouTube
• Create and post 4–5 pieces of content per week (Reels, posts, videos)
• Build and update WordPress pages (service pages, landing pages, blogs)
• Create before/after content, job site videos, and educational posts
• Plan and execute YouTube content (2 videos/month minimum)
• Run and monitor Meta Ads campaigns
• Respond to messages and flag lead opportunities
• Track performance and improve based on data

This is a hands-on role — you will be creating, posting, and testing content regularly.

What Success Looks Like

• Consistent content output across all platforms
• Growth in followers, engagement, and inbound messages
• Increase in leads generated from digital channels
• A clean, professional, and consistent online presence

What We’re Looking For

• 2–4 years of digital marketing or content creation experience
• Strong social media skills (Instagram, TikTok, Facebook)
• Comfortable using WordPress (editing pages, posting blogs)
• Basic video editing skills (CapCut, Premiere, or similar)
• Ability to create content that actually gets attention
• Organized, self-driven, and consistent

Bonus if you have

• Experience in home services / construction
• YouTube channel experience
• Experience running Meta Ads
• Basic photography or on-site content experience

Compensation

• $52,000 – $72,000 CAD per year
• Performance bonuses tied to growth and leads
• Opportunity to grow with the company

Job Type: Full-time

Pay: $52,000.00-$72,000.00 per year

Application question(s):

• Do you have hands-on experience creating content for social media (Instagram, TikTok, or YouTube)?
• A roofing company just completed a job in a new city. How would you turn that into content for 2–3 different platforms?
• What tools do you use for content creation and editing? (e.g., CapCut, Canva, Premiere, etc.) How do you use them?
• Which platform are you strongest in, and why?
• Have you ever created content that generated leads, messages, or sales? Briefly explain.
• This role requires posting consistently and working independently. Are you comfortable with that?
• Are you comfortable filming content on-site or directing others during filming?

Experience

• digital marketing: 2 years (preferred)

Work Location: Remote