CORE & ESSENTIAL FUNCTIONS:

• Contribute to the outstanding reputation of the company by always putting the customer first, treating fellow associates with respect, and conducting business with highest integrity.
• Enhance the user experience by designing and optimizing landing pages, product detail pages (PDPs), and overall digital interactions for all of Icon’s sub brand websites.
• Assist in implementing SEO tactics to enhance website visibility and drive qualified leads.
• Collaborate with cross-functional teams (Design, Brand Experience, Product Management and Channel) to ensure alignment on website enhancements and SEO initiatives.
• Assist in the creation and management of PIM assets and syndication procedures.
• Ensure a cohesive brand presence across digital platforms by supporting ecommerce setup requests and performing ongoing audits of merchandising content to optimize Product detail pages and drive sales.
• Manage and optimize site performance, including page speed, mobile responsiveness, and accessibility compliance.
• Monitor and resolve technical SEO issues, including crawl errors, broken links, and indexation problems.
• Report performance of website metrics, for assessment against goals (ROI and KPIs).
• Identify trends and insights by studying economic indicators, tracking changes in supply and demand, identifying customers’ current and future needs, and monitoring the competition.
• Monitor emerging GEO trends and leverage insights to enhance brand visibility across leading LLMs, ensuring an accurate, optimized, and engaging brand presence
• Measure experiments and conversion tests. Help to identify critical conversion points and drop off points and optimize user funnels.
• Assist in generating monthly reports for digital marketing.
• Research and stay current on marketing-related best practices and report to team for analysis.

QUALIFICATIONS, KNOWLEDGE, AND SKILL REQUIREMENTS:

Possession of a post-secondary degree or college degree. Minimum 2-3 years in Digital Marketing and Website Development. Demonstrated aptitude for problem-solving. Solid knowledge of website analytics tools and basic SEO principles. Working knowledge of HTML, CSS, and JavaScript development and constraints. Must be creative, strategic, results-orientated, and able to work both independently and within a team environment. Must possess excellent verbal and written communication skills. Possession of exceptional time management skills, the ability to learn quickly and meet deadlines with limited supervision is preferred. Must be self-motivated and display a professional image in all settings. Proficiency in using Microsoft Office Suite applications.