Digital Marketing Specialist
Robert HalfJob Description
We are looking for a skilled Digital Marketing Specialist to join our team on a contract basis in Mitchellville, Maryland. In this role, you will play a key part in developing and executing effective online marketing strategies to enhance brand visibility and drive engagement. If you have a strong background in digital marketing and analytics, we encourage you to apply.Responsibilities:
- Plan, execute, and optimize digital marketing campaigns across multiple platforms, including Google Ads.
- Monitor and analyze performance metrics using tools like Google Analytics to measure campaign effectiveness.
- Develop and manage email marketing campaigns to improve customer engagement and lead generation.
- Conduct keyword research and implement SEO strategies to enhance online visibility.
- Create and manage pay-per-click (PPC) advertising campaigns to achieve marketing objectives.
- Collaborate with internal teams to ensure cohesive branding and messaging across all digital channels.
- Stay updated on the latest trends and best practices in digital marketing and advertising.
- Provide detailed reports and insights on campaign performance to stakeholders.
- Manage budgets for digital campaigns, ensuring cost efficiency and maximum ROI.
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