Email Marketing Specialist — Hybrid, Data-Driven Campaigns

Career Title: Email Marketing Specialist

Department: Communications and Strategic Engagement

Salary: Competitive salary commensurate with experience

FLSA: Exempt

Note: Union Dues are 1.44% of bi-weekly pay

Career Summary:

The American Nurses Enterprise (ANE) is seeking to hire an Email Marketing Specialist

Are you passionate about digital marketing, marketing technology, and creating impactful audience experiences through email? The American Nurses Enterprise (ANE) is seeking an Email Marketing Specialist to help power strategic communications that advance the nursing profession and improve global health outcomes.

In this role, you’ll be a key contributor on the Communications and Strategic Engagement team, partnering closely with our Marketing Automation Expert and a collaborative group of marketers and engagement specialists. Together, this growing team is building a modern, data-driven digital marketing function that brings ANE’s mission and vision to life through thoughtful, high-impact campaigns and engagement strategies.

We’re looking for someone who combines creativity with operational excellence—someone who enjoys building campaigns, solving problems, working with data, and continuously improving the digital experience. The ideal candidate is passionate about their work, organized, adaptable, collaborative, and is self-driven, with a strong desire to grow in an evolving marketing environment and company.

If you thrive in a fast-paced setting, enjoy balancing strategy and execution, and want your work to support a meaningful mission, we’d love to hear from you.

Why Join ANE?

At ANE, we are building a healthier world through The Power of Nurses. Our goals are to:

• Elevate the profession of nursing globally
• Evolve nursing practice to improve health, health care, and health equity
• Ensure the professional success of nurses

Our core values—Trusted, Inclusive, Innovative, and Empowered—guide everything we do.

We’re committed to creating an environment where employees can thrive through:

• Flexible work arrangements
• Generous paid time off
• A collaborative and supportive team culture
• Modern workspaces designed for creativity and connection
• Opportunities for continuous learning and professional growth

What You’ll Do

• Design and build digital publications and responsive email campaigns in HubSpot
• Create forms and landing pages that support lead generation and engagement initiatives
• Apply brand standards and UI/UX best practices across templates, layouts, and email experiences
• Conduct quality assurance testing to ensure accuracy, functionality, and optimization across devices
• Manage and execute email campaigns, including segmentation, list management, data hygiene, reporting, and performance analysis
• Support a high-volume environment across 30+ programs and multiple internal stakeholders
• Partner with the Marketing Automation Specialist to enhance automation strategies and operational efficiency
• Collaborate on campaign planning, creative ideation, and digital engagement initiatives
• Develop documentation, training, and support materials for HubSpot users and related tools
• Help build scalable workflows and marketing operations processes that improve team effectiveness

What You Bring

Education

• Bachelor’s degree in Marketing, Communications, Business, or a related field

Experience

• 2–5 years of experience in digital marketing, email marketing, marketing operations, or campaign management

Skills & Qualifications

• Hands-on HubSpot experience required, including Marketing Hub; experience with Operations Hub or Sales Hub is a plus
• Experience with other MAP/ESP platforms such as Marketo, Eloqua, Mailchimp, Salesforce, Pardot, Braze, or Adobe Campaign is a plus
• HubSpot Inbound Certification required, with willingness to pursue additional certifications
• Experience with Google Analytics, automation workflows, integrations, and emerging marketing technologies
• Strong project management, communication, and organizational skills
• Analytical mindset with strong problem-solving abilities
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment
• Comfortable collaborating cross-functionally and interacting directly with stakeholders
• Self‑motivated, curious, and eager to learn new tools and technologies
• Able to translate technical concepts into clear, user‑friendly language
• Team‑oriented mindset with a willingness to contribute and support others

What ANE Offers You:

• Join us and support more than 5 million Registered Nurses in the United States.
• Every role within ANE contributes to a healthier world through The Power of Nurses.
• An opportunity to help transform a 130‑year‑old organization to meet the future needs and demands within Health Care.
• Commitment to Diversity, Equity, Accessibility, and Belonging (DEIAB)
• Be a role model for embracing and empowering the uniqueness of every employee.
• Continuously innovating through creative and strategic initiatives.
• Exceptional benefits including but not limited to 401K retirement contributions of up to 7%, generous PTO which includes the week‑off between Dec 25 and Jan 1, in addition to Personal Days‑off, 11 paid Holidays, excellent health/medical benefits, and much more.
• Commitment to your career development and advancement through ANE learning and development programs (internally and externally).

Work Schedule:

Hybrid employees must work a minimum of 20% in the office.

Location:

ANE Headquarters office located at: 8403 Colesville Road, Suite 500, Silver Spring, MD 20906

The American Nurses Enterprise:

Founded in 1896, the American Nurses Enterprise is the family of nonprofit organizations that comprise of the American Nurses Association (ANA), the American Nurses Credentialing Center (ANCC), and the American Nurses Foundation (ANF).

Equal Opportunity Employer:

The ANE is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.